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§ Public · New York City, NY, USA
Ad tech platform for advertisers and publishers, distributing, managing, and measuring digital ads across video, CTV, display, and out-of-home.
Innovid provides an advertising technology platform for advertisers and publishers to distribute, manage, and measure digital ads across video, display, connected TV (CTV), and digital out-of-home formats, with global headquarters in New York City, USA, and origins in Tel Aviv, Israel. The platform enables interactive video ads, cross-platform TV measurement, and unified campaign insights, expanding through acquisitions such as Herolens in 2019 and TVSquared for $160 million in 2022. Innovid raised over $82 million in funding prior to its 2021 SPAC IPO on the NYSE under the ticker CTV, which generated $251 million. The company, backed by investors like Genesis Partners, Sequoia Capital, and Cisco Investments, was recently valued at $525 million in a 2024 privatization merger with Flashtalking (Mediaocean). Founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.
Innovid has raised $124.6M across 10 funding rounds.
Innovid has raised $124.6M in total across 10 funding rounds.
Innovid is a leading independent ad tech platform specializing in omnichannel advertising, particularly connected TV (CTV), where it enables advertisers and publishers to create, deliver, measure, and optimize personalized video and display ads powered by AI.[2][3][5] It serves brands, agencies, and publishers by solving fragmentation across linear TV, CTV, digital video, display, social, and audio, providing tools for dynamic creative, accurate measurement, frequency management, and supply path optimization to drive ROI and reduce waste.[1][2][3][6] Following its 2024 merger with Flashtalking, Innovid has accelerated growth in AI-driven CTV and omnichannel capabilities, earning top G2 rankings in 2026 for creative, cross-channel, and video advertising.[1][2]
The platform addresses key industry pain points like data silos, walled gardens, and inefficient ad delivery, offering independence from media buying/selling conflicts, billions of daily data points for intelligence, and future-proof innovation for emerging formats.[1][2]
Innovid was founded in 2008 by CEO Zvika Netter, who coined the name as a blend of "innovation" and "video," initially launching as a video marketing platform focused on interactive video ads across connected TV, desktop, and mobile.[1][4][5] The company quickly gained traction in CTV, securing partnerships like Snapchat (2016) for analytics, Facebook/Instagram and Twitter integrations for interactive ads, and collaborations with Oracle, Adobe, IBM, and GroupM's MODI Media for OTT delivery.[5]
Pivotal moments included $30 million pre-IPO funding from Goldman Sachs in 2019 to expand in CTV, acquiring Herolens (display ads, Latin America HQ), TVSquared ($160 million, 2022) for measurement, and the 2024 merger with Flashtalking, debuting publicly under ticker CTV and fusing legacies into a purple-branded powerhouse.[1][5] These steps evolved Innovid from video specialist to omnichannel leader.[1][5]
Innovid rides the converged TV wave, unifying linear, CTV, OTT, and digital amid fragmentation, where ad spend shifts to streaming (CTV as a growth driver).[1][3][5][6] Timing aligns with AI ad tech maturation post-merger, enabling omnichannel personalization as cookies phase out and privacy rises, while ACR data partnerships (e.g., Roku) tackle measurement gaps.[5][6]
Market forces favor it: rising CTV/OTT dominance, demand for fraud-proof supply paths, and AI for efficiency in a $100B+ video ad market. Innovid influences the ecosystem by powering major players (GroupM, Roku), setting standards for independent infrastructure, and fostering interoperability, reducing waste and enabling lean-forward experiences.[1][2][5]
Innovid's post-merger momentum—AI tools, G2 leadership, CTV dominance—positions it to capture share in a $200B+ global ad market, expanding into retail media, open web, and new formats like audio/DOOH.[1][2][7] Trends like agentic AI, unified measurement, and sustainable supply chains will shape it, with real-time optimization and global frequency tools driving efficiency gains.
Expect deeper ecosystem integrations, potential acquisitions in AI creative, and influence growth as the go-to independent platform, evolving from CTV pioneer to ad tech backbone—rooted in its innovative origins.
Innovid has raised $124.6M across 10 funding rounds. Most recently, it raised $30.0M Other Equity in January 2019.
Innovid has raised $124.6M in total across 10 funding rounds.
Innovid's investors include Goldman Sachs, Cisco Investments, Genesis Partners, NewSpring Capital, Sequoia Capital Israel, Silicon Valley Bank, TriplePoint Capital, Aleph VC, Blumberg Capital, Cyberstarts VC, F2 Capital, Felicis Ventures.