Iconica Partners

Iconica Partners is a principal investment firm based in Silicon Valley, California, actively investing at the intersection of technology, sports, and media. The firm functions as a principal investor, collaborating with entrepreneurs to develop and scale innovative companies within these specific sectors. Leveraging a collective 25 years of experience, its team actively engages as investors and founders in technology-driven ventures, aiming to foster significant growth and market impact. The business model encompasses principal investments and advisory services across technology, sports, media, and entertainment, targeting promising opportunities in these dynamic industries. Key personnel include Managing Directors Jeff Mallett and David Schnell, alongside Founder and Managing Partner Mark Leschly. Jay Adya previously served as a Managing Director. Its business model centers on principal investment firm, revenue from investments and advisory services in technology, sports, media, and entertainment ventures.