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Hubii, with its parent company Hubii AS based in Bergen, Norway, operates as a Brazilian e-commerce and supply chain management platform, providing data integration and digital efficiency tools for corporate brands and small businesses. The platform optimizes operations from channel activation through final consumer delivery, helping companies manage their full commerce journey while providing actionable sales data, and historically served 50 million daily customers through its news distribution partnerships. Hubii AS generated approximately $5.6 million in revenue and employs 25 people as of 2024. The company has evolved to develop blockchain-based tools for content management, augmenting its news distribution business in 2017 to improve transparency. Hubii AS was founded in 2010 by Andre Castrianni, Felipe Baulé, Gabriel Pires, and Felipe Latif Mechailech.
Hubii has raised $3.6M across 2 funding rounds.
Hubii has raised $3.6M in total across 2 funding rounds.
Hubii has raised $3.6M in total across 2 funding rounds.
Hubii's investors include Alt Capital, Andreessen Horowitz, Caravela Capital, Cedar Capital Group, CRV, Romero Rodrigues, Headline (formerly e.ventures), Honey Island Capital, IVP, Scale Venture Partners, Sequoia Capital, Susa Ventures.
Hubii is a technology startup that builds a location-based news discovery service, offering users a centralized platform to browse and read news tailored to their location, aiming to save time by consolidating global updates in one stop.[1] It serves online news readers seeking an efficient, innovative browsing experience, solving the problem of fragmented news consumption across multiple sources with its unique "only location-based news reader in the world."[1] Another entity named Hubii operates as a Brazilian startup focused on data integration for supply chain management, targeting efficiency in logistics and operations.[2][3]
Limited public data exists on growth momentum; the news-focused Hubii (likely Norwegian, founded in 2010, based in Bergen) reports 1-10 employees and operates in consumer goods and services with no disclosed funding state.[1][4] The supply chain Hubii emphasizes data solutions but lacks detailed traction metrics.[2][3]
The news discovery Hubii was founded in 2010, likely in Bergen, Norway, as Hubii AS, a small team (1-10 employees) in the technology and internet space generating around $5.6 million in revenue historically.[1][4] Its backstory centers on the idea of revolutionizing news access: "Imagine that taking one stop on the Internet is enough to get what’s going on in the world at this moment," driving its emergence as a pioneer in location-based news aggregation.[1] Early traction details are sparse, but its persistence over 15 years suggests pivotal moments in consumer tech adoption.
Separately, the Brazilian supply chain Hubii emerged as a startup prioritizing data integration, with no specific founding year or founder details available in records, though it focuses on operational efficiencies in logistics.[2][3] Hubii AS's evolution includes classifications in social and business services, indicating a shift or broadening from pure news tech.[4]
These features distinguish Hubii variants amid ambiguous branding, with the news platform's geo-innovation standing out most prominently.[1]
Hubii rides key trends like personalized content discovery (news version) amid rising demand for location-aware apps in a mobile-first world, where users favor quick, contextual information over traditional feeds.[1] The supply chain arm taps into digital transformation in logistics, fueled by e-commerce growth and data silos in Brazil's emerging markets, where integration tools reduce inefficiencies.[2][3] Timing favors both: post-2010 news tech aligns with smartphone ubiquity, while supply chain digitization accelerates with global trade disruptions.
They influence ecosystems modestly—news Hubii pioneers niche aggregation, potentially inspiring hyper-local media tools; supply chain Hubii aids Brazilian startups in scalable operations.[1][3] Market forces like AI-driven personalization and IoT in logistics bolster their relevance, though small scale limits broader impact.[4]
Hubii's dual identities highlight branding overlap risks, but its news platform could evolve with AI for hyper-personalized feeds, while supply chain tools expand via cloud integrations amid Brazil's logistics boom.[1][2][3] Trends like geospatial AI and real-time supply data will shape trajectories, potentially amplifying influence if scaling occurs. Watch for consolidation or rebranding to clarify identities, tying back to its core promise of efficient, one-stop solutions in fragmented digital spaces.[1]
Hubii has raised $3.6M across 2 funding rounds. Most recently, it raised $3.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2023 | $3.0M Seed | Alt Capital, Andreessen Horowitz, Caravela Capital, Cedar Capital Group, CRV, Romero Rodrigues, Headline (formerly e.ventures), Honey Island Capital, IVP, Scale Venture Partners, Sequoia Capital, Susa Ventures, Upload Ventures, Verve Capital, Flavio Dias, Gokul Rajaram, John Collison, Manik Gupta, Mathilde Collin, Sahin Boydas, Sam Lambert, Scott Belsky | |
| Jan 1, 2022 | $600K Seed | Caravela Capital, DOMO Invest, Romero Rodrigues, Honey Island Capital, Verve Capital, Flavio Dias |
