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§ Public · San Francisco, CA, USA
E-commerce company offering sustainable home essentials via subscription, focusing on eco-friendly cleaning and personal care products.
Grove Collaborative is an e-commerce company based in San Francisco, California, that curates and sells eco-friendly home essentials, personal care, and wellness products through a direct-to-consumer subscription model. The company offers over 150 non-toxic, cruelty-free brands, including cleaning products, beauty items, and pet supplies, aiming to simplify sustainable living and reduce plastic waste. By 2016, Grove Collaborative had surpassed 1 million households served and achieved a billion-dollar valuation, also becoming a Certified B Corporation. Notable investors include Volition Capital, which announced a $10 million investment, contributing to the company's growth, including a $5 million Series A round in 2016. In 2019, the company reported saving over 1 million pounds of plastic and funding the planting of more than 100,000 trees. Grove Collaborative was founded in 2012 as ePantry by Stuart Landesberg, Chris Clark, and Jordan Savage.
Grove Collaborative has raised $459.0M across 6 funding rounds.
Grove Collaborative has raised $459.0M in total across 6 funding rounds.
Grove Collaborative is a sustainable consumer products company, not a technology company, operating as a Certified B Corp and Public Benefit Corporation (PBC) that sells eco-friendly home essentials online.[1][2][3] It offers thoughtfully vetted products in categories like household cleaning, personal care, health and wellness, laundry, beauty, kitchen, baby, kids, and pet care, all meeting high standards for natural ingredients, efficacy, ethics, and sustainability—such as being 100% plastic neutral and carbon neutral.[1][2][4] The company serves eco-conscious consumers seeking effective, planet-friendly alternatives to traditional goods, solving problems like plastic pollution, carbon emissions, and exposure to toxins by partnering with brands that prioritize natural formulations and waste reduction initiatives, like recycling ocean-bound plastic via rePurpose Global.[1][3][4] Growth momentum includes public listing on NYSE (GROV), a community impact of saving over 905 million plastic bottles equivalent since 2020, and expansion across 340+ vetted brands.[3][4]
Grove Collaborative was founded in 2012 as a sustainable consumer products company, with sources varying slightly on early details—some note a relaunch in 2016 as a Certified B Corp.[2][5] It achieved B Corp certification in June 2014, operating out of California with a focus on wholesale/retail of cleaning products and essentials.[2] Key early traction came from its mission to revolutionize home care with natural, plastic-neutral goods, building on consumer demand for purpose-driven shopping; pivotal moments include becoming the world's first plastic-neutral retailer and scaling to track massive plastic savings through community orders.[1][3][4] The company's evolution humanizes its purpose: from startup roots to a NYSE-listed entity (GROV) committed to measurable impact in plastic, trees, and carbon reduction.[1][2]
Grove Collaborative rides the wave of sustainable e-commerce and direct-to-consumer (DTC) models, leveraging online platforms and tech stacks (e.g., Oracle, UPS, New Relic) to deliver personalized, subscription-based essentials amid rising demand for eco-products.[3] Timing aligns with global plastic pollution crises and consumer shifts post-2020 toward values-driven shopping, amplified by climate awareness and regulations favoring low-waste alternatives.[1][2][4] Market forces like supply chain transparency demands and growth in natural personal care (projected to expand amid toxin scrutiny) favor its vetted marketplace approach, influencing the ecosystem by setting standards for plastic neutrality and B Corp accountability—pushing competitors toward similar impact metrics and normalizing "shopping with purpose" in retail.[1][2][3]
Grove Collaborative is poised to capitalize on accelerating sustainability mandates and e-commerce growth, potentially expanding into new categories like regenerative food or zero-waste tech integrations. Trends like AI-driven personalization for eco-subscriptions and stricter global plastic bans will shape its path, enhancing its edge as a public company with proven impact scale. Its influence may evolve from niche DTC leader to mainstream sustainability benchmark, reinforcing the opening premise: while not purely tech-driven, its digital model transforms consumer goods into a force for planetary good.[1][2][4]
Grove Collaborative has raised $459.0M across 6 funding rounds. Most recently, it raised $130.0M Series E in December 2020.
Grove Collaborative has raised $459.0M in total across 6 funding rounds.
Grove Collaborative's investors include Angel investor, Davidovs VC, NextView Ventures, Andrew Ferrer, Glynn Capital, Lone Pine Capital, Catapult Capital, Daffy, Laurence Jones, Mayfield, Moonshots Capital, Mucker Capital.