Greeneye Technology is a technology company.
Greeneye Technology has raised $49.0M across 3 funding rounds.
Greeneye Technology has raised $49.0M in total across 3 funding rounds.
Greeneye Technology is an Israeli agritech company founded in 2017 that develops AI-powered precision spraying technology to reduce herbicide use in farming by up to 90%.[1][2][3] Its Selective Spraying (SSP) system integrates with existing sprayers, using computer vision and deep learning to identify weeds in real-time and apply chemicals only where needed, serving farmers facing rising food demand, chemical costs, and sustainability pressures.[1][2][3] This solves the inefficiency of broadcast spraying, cutting chemical use by an average of 87%, boosting profitability, and providing field insights from sub-millimeter images.[3] The company has raised $50M total, reaching Series B stage with a $20M round about a year ago, and commercially launched in 2021, signaling strong growth momentum.[1][2]
Greeneye Technology was founded in 2017 in Tel Aviv, Israel, by a team of co-founders with deep expertise: Nadav Bocher (CEO), Dr. Itzhak Khait (CPO), and Alon Klein Orback (CTO), who have collaborated for 15 years since serving together in the Israeli special forces.[1][3] Their multidisciplinary backgrounds in computer vision, AI, agronomy, mechanical engineering, and business drove the idea to tackle wasteful pesticide practices amid global food production challenges.[1][3] Early traction came with a $7M seed round in 2019 led by Syngenta Group Ventures and JVP, followed by the commercial launch of SSP in October 2021, marking mainstream adoption.[1] In 2024, agritech veteran Tobias Menne joined the advisory board, bolstering strategy.[1]
Greeneye rides the precision agriculture wave, fueled by AI, robotics, and sustainability demands as global food needs rise amid climate pressures and herbicide resistance.[1][2][3] Timing aligns with regulatory pushes for reduced chemical use (e.g., EU Green Deal) and farmer economics, where input costs soar; competitors like Rometron and Verdant Robotics validate the market but Greeneye's AI edge and retrofit model accelerate scalability.[2] It influences the ecosystem by pioneering "decision-based" agtech, empowering farmers with on-the-spot intelligence, fostering sustainable practices, and attracting VC into agrifoodtech—its $50M funding reflects this momentum.[2][3]
Greeneye is poised for expansion with SSP's proven ROI, targeting row crops and beyond as AI hardware costs drop and partnerships (e.g., Syngenta) scale deployments.[1][2][3] Trends like autonomous tractors, regulatory chemical curbs, and data-driven farming will propel growth, potentially capturing share in a $10B+ precision spraying market. Its influence may evolve from innovator to standard-setter, retrofitting fleets worldwide and inspiring hybrid AI-ag solutions—building on its mission to sustainably feed the planet while profiting farmers.[1][3]
Greeneye Technology has raised $49.0M in total across 3 funding rounds.
Greeneye Technology's investors include Gradient Ventures, Erel Margalit, Gadi Porat, Michal Drayman, Yoav Tzruya, Jerusalem Venture Partners (JVP), Lerer Hippeau, OurCrowd, Syngenta Group Ventures, Elliott Cohen.
Greeneye Technology has raised $49.0M across 3 funding rounds. Most recently, it raised $20.0M Venture Round in April 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2024 | $20.0M Venture Round | Gradient Ventures, Erel Margalit, Gadi Porat, Michal Drayman, Yoav Tzruya, Jerusalem Venture Partners (JVP), Lerer Hippeau, OurCrowd, Syngenta Group Ventures, Elliott Cohen | |
| Dec 1, 2021 | $22.0M Series A | Erel Margalit, Gadi Porat, Michal Drayman, Yoav Tzruya, Jerusalem Venture Partners (JVP), OurCrowd, Syngenta Group Ventures | |
| Nov 1, 2019 | $7.0M Seed | Erel Margalit, Gadi Porat, Michal Drayman, Jerusalem Venture Partners (JVP), Syngenta Group Ventures |