Green Spoon Sales

Green Spoon Sales functions as a national natural products sales agency and brokerage, specializing in representing disruptive and emerging consumer packaged goods (CPG) brands. The firm provides services, connecting innovative CPG products with retail partners across natural and conventional grocery channels, effectively scaling brand presence and distribution. Its core capability lies in efficiently expanding market access for its clients.

Co-founded by Kari Pedriana and Matt Bauman, a husband-and-wife team, Green Spoon Sales launched in Boulder, Colorado, in 2012. Pedriana’s entrepreneurial vision stemmed from observing broker-retailer dynamics in prior roles, recognizing an opportunity for more effective brand-to-shelf navigation. Their foundational insight aimed to build a business fostering market growth and acting as a positive force.

The company serves innovative CPG brands seeking national expansion and retailers diversifying their offerings with natural products. Green Spoon Sales envisions itself as the premier partner for natural brands, driving their success and ensuring broader availability of high-quality consumer goods, shaping the future of retail product ecosystems by elevating conscious consumer choices.