Vividly is a technology company.
Vividly has raised $24.0M across 2 funding rounds.
Key people at Vividly.
Vividly has raised $24.0M in total across 2 funding rounds.
Vividly is a cloud-based software platform specializing in trade promotion management (TPM) for consumer packaged goods (CPG) brands. It builds tools for planning, tracking, forecasting, and optimizing trade promotions, including AI-powered deduction reconciliation and real-time analytics to maximize ROI and reduce manual work.[1][2][4] Serving over 2,500 CPG professionals at brands like Liquid Death, Perfect Snacks, and Dr. Bronner's, Vividly targets sales and finance teams, solving inefficiencies in trade spend management—such as spreadsheet chaos, deduction disputes, and siloed data—that hinder growth in competitive retail landscapes.[1][3][4] With $35.6M in total funding (including a $30M recent round), ~92 employees, and ~$12M revenue, the company shows strong momentum through rapid adoption and scalability for brands of all sizes.[1][3]
Founded in 2017 as Cresicor (later rebranded to Vividly), the company emerged from industry professionals' recognition of TPM pain points in CPG, where manual processes waste time and revenue.[1][2] Headquartered initially in Spring, Texas (with some sources noting San Francisco ties), it was built by experts addressing the need for affordable, user-friendly tools beyond enterprise giants.[1][2] Early traction came from unifying sales forecasting with promotions and automating deductions, enabling brands to scale like larger CPG firms with minimal resources; pivotal moments include securing major funding from investors like Centana, leveraging their fintech expertise, and growing to serve thousands amid rising CPG complexity.[2][3][4]
Vividly rides the CPG digitization wave, where trade spend—often 20-30% of revenue—demands precision amid e-commerce growth, supply chain volatility, and retailer power shifts.[1][2][4] Timing is ideal as AI and cloud tools democratize enterprise-grade TPM for mid-market brands, countering legacy systems' rigidity; market forces like rising deductions and ROI pressure favor Vividly's automation.[4][5] It influences the ecosystem by streamlining siloed workflows, enabling data-driven decisions that boost cash flow and competitiveness, much like how fintech platforms transformed other industries—positioning CPG for AI-led efficiency.[2]
Vividly is poised for explosive growth by expanding AI features, global retailer integrations, and services for emerging CPG verticals like health/beauty and snacks.[1][5] Trends like predictive analytics and automated revenue recovery will amplify its edge, potentially doubling revenue as brands prioritize spend optimization in inflationary times. Its influence may evolve into a full revenue orchestration platform, empowering smaller players to rival giants—reinforcing its role as the go-to TPM leader in a fragmented market.[3][4]
Key people at Vividly.
Vividly has raised $24.0M in total across 2 funding rounds.
Vividly's investors include 645 Ventures, 9Yards Capital, Acrew Capital, Costanoa Ventures, Energize Ventures, FirstMark Capital, Greylock, Khosla Ventures, Lightspeed Venture Partners, LiveOak Venture Partners, Long Journey Ventures, Operator Collective.
Vividly has raised $24.0M across 2 funding rounds. Most recently, it raised $18.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $18.0M Series A | 645 Ventures, 9Yards Capital, Acrew Capital, Costanoa Ventures, Energize Ventures, FirstMark Capital, Greylock, Khosla Ventures, Lightspeed Venture Partners, LiveOak Venture Partners, Long Journey Ventures, Operator Collective, Redpoint Ventures, Sarah Smith Fund, Silverton Partners, Trinity Ventures, Vertex Ventures, Wing Venture Capital, York IE, Alex Stamos, Andrew Jones, Gerhard Eschelbeck, JD Ross, Karim Atiyeh, Kyle York, Sam Corcos, Steven Alan | |
| Mar 1, 2021 | $6.0M Seed | Costanoa Ventures, Khosla Ventures, Redpoint Ventures, Trinity Ventures, Vertex Ventures, Wing Venture Capital, York IE, Alex Stamos, Gerhard Eschelbeck, Kyle York |
