Good Money is a technology company.
Good Money has raised $30.0M across 1 funding round.
Good Money has raised $30.0M in total across 1 funding round.
Good Money has raised $30.0M in total across 1 funding round.
Good Money's investors include 8VC, Alpha Edison, Ataria Ventures, Base Ventures, Blumberg Capital, Bold Capital Partners, Correlation Ventures, Craft Ventures, Cross Culture Ventures, Deciens Capital, Dopamine Ventures, Expon Capital.
Good Money is a San Francisco-based neobank and digital banking platform founded in 2018 by Gunnar Lovelace, offering FDIC-insured checking and high-yield savings accounts with no ATM or overdraft fees.[1] It differentiates itself by granting customers equity upon signup—potentially building ownership through app usage, direct deposits, and referrals—while directing 50% of profits to customer-voted environmental and social justice initiatives via sustainable impact investments and donations.[1] Serving everyday users seeking ethical banking, it solves problems of high fees and lack of ownership in traditional finance by democratizing stakes in the platform itself, with reported revenue of $5.3 million and 42 employees as of recent profiles.[2]
Good Money emerged from founder Gunnar Lovelace's experience building Thrive Market, an organic e-commerce grocery platform, where he identified gaps in ethical, customer-centric finance.[1] Launched in 2018, it quickly raised $30 million in December from investors like Galaxy Digital, Breyer Capital, Mitch Kapor, and Ken Howery, fueling a waitlist rollout in January 2019 that offered instant equity to early customers.[1] This pivotal funding and customer-ownership model marked early traction, positioning it as an "activist" banking alternative amid rising demand for socially responsible fintech.[3]
Good Money rides the neobank wave and fintech democratization trend, capitalizing on post-2018 shifts toward fee-free digital banking amid distrust in legacy institutions.[1] Its timing aligns with surging demand for impact investing—customers directing profits to sustainability mirrors broader ESG (environmental, social, governance) forces propelling fintech unicorns.[1] By blending ownership with activism, it influences the ecosystem, inspiring customer-centric models in banking and pressuring incumbents to adopt ethical practices, all while operating in San Francisco's competitive fintech hub.[2]
Good Money is poised to scale its unique equity-sharing model as neobanking matures and impact finance grows, potentially expanding features like advanced voting tools or global sustainable portfolios.[1] Trends like regulatory support for digital banks and rising Gen Z demand for purpose-driven finance will shape its path, evolving its influence from niche activist to mainstream ethical banking leader.[1][3] This customer-owned approach, born from Thrive Market's ethos, could redefine fintech ownership in an era prioritizing shared prosperity.[1]
Good Money has raised $30.0M across 1 funding round. Most recently, it raised $30.0M Series A in December 2018.