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§ Private Profile · Paris, France
In-game advertising platform providing non-interruptive display, video, and audio ads for game developers and brands in gaming and e-sports.
Based in Paris, France, Gadsme provides an in-game advertising platform that delivers clickable display, video, and audio advertisements for the gaming and e-sports industries. The company's software development kit integrates native advertisements directly into gameplay environments across major game engines without interrupting the core user experience. This infrastructure allows consumer brands to track key performance indicators while enabling game developers to effectively monetize their active player base. Operating with fewer than 25 employees, the enterprise generates under $5 million in annual revenue and has secured $8 million in total seed venture capital funding. The organization's operations are managed by key executives including Head of Supply Antoine Jullemier and Chief Revenue Officer Simon Spaull, who facilitate programmatic advertising through demand-side platforms. Gadsme was officially founded in 2019 by co-founders Guillaume, Luc, and Simon Spaull.
Gadsme has raised $8.0M across 1 funding round.
Gadsme has raised $8.0M in total across 1 funding round.
Gadsme has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $8M Seed | Galaxy Digital, Galaxy | Long Journey Ventures, Sapphire Ventures, SignalFire, Soma Capital, SV Angel, Sweater Ventures, Kevin Colas, Shane Neman, Steve Chen, Ubisoft | Announced |
Gadsme is an in-game advertising platform specializing in the gaming and e-sports industries, offering clickable display, video, and audio ads that integrate seamlessly into games without disrupting player experience.[1][2][3] It serves game developers (publishers) by enabling revenue generation through premium brand ads and advertisers by providing targeted reach with real-time data analytics, transparency, and IAB/IAS-approved formats, solving the challenge of monetizing immersive gaming environments while maintaining user satisfaction.[2][3][4] Founded in 2019 and headquartered in Paris, France, Gadsme has shown growth momentum, including opening its first US office in December 2024 and launching a native SDK for all game engines, with month-over-month business expansion surpassing shareholder targets.[1][4]
Gadsme was founded in early 2019 by Guillaume Monteux (Cofounder & CEO) and Luc Vauvillier, who shared a passion for video games after successfully collaborating for nine years on a digital sector company sold to Altice in 2017.[4] They later connected with Simon Spaull (Chief Revenue Officer), driven by frustrations in digital advertising's complexity, aiming to restore fair revenue shares to game studios and introduce non-intrusive in-game ads that respect gameplay.[1][4] All core technologies are proprietary and built in-house, starting from extensive market research to differentiate from standard in-game ad providers by prioritizing stability, innovation, transparency, and results—transforming their vision into a dedicated company named "GADSME" (Ads in Game).[1][2][4]
Gadsme rides the explosive growth of gaming and e-sports, a dynamic market with immersive experiences driving unprecedented user engagement and social interaction, where traditional advertising struggles to penetrate without alienating players.[2][5] Its timing aligns with rising demand for respectful monetization amid ad fatigue and privacy shifts, leveraging first-party data and non-intrusive formats to capitalize on video games' global reach—empowering developers with fair revenues and brands with effective, brand-safe access to hard-to-reach audiences.[1][3] By influencing the ecosystem through partnerships with leading publishers, SDK innovations, and US expansion, Gadsme advances in-game advertising (IGA) as a mature channel, fostering sustainable growth in mobile gaming, metaverses, and beyond.[1][2]
Gadsme is poised for accelerated expansion with its new US presence, universal SDK, and proven month-over-month growth, potentially dominating non-intrusive IGA as gaming evolves toward metaverses and hyper-immersive worlds.[1] Trends like AI-driven personalization, e-sports surges, and premium brand investments in gaming will amplify its trajectory, evolving its influence from niche innovator to ecosystem standard-setter for player-respecting monetization. This builds on its founding vision, delivering advanced, results-focused ads that redefine gaming's commercial potential.
Gadsme has raised $8.0M in total across 1 funding round.
Gadsme's investors include Galaxy Digital, Long Journey Ventures, Sapphire Ventures, SignalFire, Soma Capital, SV Angel, Sweater Ventures, Kevin Colas, Shane Neman, Steve Chen, Ubisoft.