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§ Private Profile · Kailas Business Park Jogeshwari 814-16 a Vikhroli West, Mumbai, Maharashtra, 400079, India
AI-powered video publisher network creating & aggregating short videos for apps, websites, influencers, boosting engagement & monetization.
Flickstree is a Mumbai, India-based artificial intelligence-powered video publisher network that creates and aggregates short-form video content for integration into third-party applications, websites, and influencer platforms. The company provides tools like the OneClick Publisher Suite and PlusYou Club to help consumer-facing digital properties increase user engagement and generate monetization through video commerce and affiliate marketing commissions. Operating across multiple international markets including Dubai and Singapore, the platform serves a global user base of over 50 million individuals and facilitates advertising services for more than 650 advertisers. Additionally, the business licenses its proprietary video content directly to telecommunications companies and OTT media platforms. Flickstree secured $5 million in Pre-Series B funding in 2022 from a syndicate of notable investors, including Samsung Ventures, SOSV, Facebook, and LionRock Capital. It was founded in 2016 by Saurabh Singh, Rahul Jain, and Narendra Sangra.
Flickstree has raised $8.0M across 2 funding rounds.
Flickstree has raised $8.0M in total across 2 funding rounds.
Flickstree is an AI-driven affiliate marketing platform founded in 2016 that empowers affiliate marketers, bloggers, and creators with tools for video content creation, predictive analytics, and brand partnerships to engage users and drive conversions.[1][2][3][4] It builds products like automated video generation, one-click SEO-optimized content, conversion-focused emails, and real-time dashboards, serving affiliate marketers, brands across niches like travel, fashion, finance, and gaming, while solving challenges in content creation, audience engagement, and scalable monetization through CPS, CPL, and revenue share models.[3][4][5] The company has raised $5M in funding, operates globally from India, Dubai, and Singapore with 42 employees, and reports strong growth via partnerships with over 500 trusted brands and backers like Sourav Ganguly, Samsung Ventures, and SOSV.[1][3]
Flickstree was founded in 2016 in India, evolving from an AI-enabled video publisher network into a comprehensive affiliate marketing platform.[1][2][3] Key figures include the Co-Founder & Chief Technology Officer, though specific founder names beyond investors like cricket legend Sourav Ganguly are not detailed in available records.[1][3] The idea emerged to address gaps in engaging short-form video content for monetization, starting with aggregation of entertainment, performance marketing, and user-generated videos localized in multiple languages for websites, apps, OTT platforms, and telecoms.[1] Early traction came from its "Glocal" network enabling zero-investment embedding for publishers, leading to $5M total funding in one round and expansion into AI tools for affiliates, backed by prominent investors including 9 Unicorns, Venture Catalysts, Facebook, and SOSV.[1][3][5]
Flickstree rides the explosive growth of AI in affiliate marketing and short-form video, capitalizing on trends like automated content generation and performance-based monetization amid rising e-commerce and social commerce.[2][4][5] Timing aligns with post-2020 surges in video consumption and affiliate spend, where AI reduces creation costs and boosts scalability for brands facing ad fatigue on platforms like Instagram and YouTube.[1][3] Market forces favoring it include global affiliate market expansion (projected to hit $15B+ by 2026), demand for localized "Glocal" content in emerging markets like India, and investor interest in AI-media hybrids, as seen in backings from Samsung Ventures and SOSV.[1][3][5] It influences the ecosystem by democratizing tools for creators, enabling publishers to monetize traffic effortlessly, and helping brands achieve CPS efficiency at 50M+ reach, thus accelerating video-driven customer acquisition in competitive digital advertising.[1][4]
Flickstree is poised to expand its AI suite with deeper automation for emerging formats like AR/VR videos and Web3 affiliate models, targeting untapped markets in Southeast Asia and the Middle East.[3][4] Trends like generative AI advancements and privacy-focused tracking will shape its trajectory, potentially doubling commissions via predictive personalization amid cookieless advertising shifts. Its influence may evolve from video publisher to full-stack martech leader, leveraging investor networks for acquisitions or IPO paths, solidifying its role in scalable, engaging affiliate ecosystems that started with simple video embeds.[1][2][5]
Flickstree has raised $8.0M across 2 funding rounds. Most recently, it raised $5.0M Series B in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $5M Series B | Venture Catalysts | SOSV | Announced |
| Feb 28, 2020 | $3M Series A | Samsung | Laxmi Datt Sharma, Accretio Investments, Lionrock Capital, William BAO Bean, Venture Catalysts | Announced |
Flickstree has raised $8.0M in total across 2 funding rounds.
Flickstree's investors include Venture Catalysts | India's First Integrated Incubator, SOSV, Samsung, Laxmi Datt Sharma, Accretio Investments, LionRock Capital, William Bao Bean, Venture Catalysts.