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§ Private Profile · San Francisco, CA, USA
Marketplace for on-demand house cleaning service, allowing real-time booking via iPhone or web for individual residential consumers.
Exec has raised $3.0M across 1 funding round.
Key people at Exec.
Exec was founded in 2012 by Amir Ghazvinian (Founder/CTO) and Daniel Kan (Founder) and Justin Kan (Founder/CEO).
Exec has raised $3.0M in total across 1 funding round.
Exec is a San Francisco, California-based technology company that operates an on-demand digital marketplace connecting individual consumers with residential house cleaning professionals. The company provides a booking infrastructure that enables users to schedule real-time cleaning appointments directly through an Apple iPhone application or standard web browsers. Operating within the consumer residential sector, the platform functions as an intermediary to facilitate transactions between independent service providers and local households. By digitizing the traditional service procurement process, the marketplace model optimizes scheduling efficiency for both the contracted cleaners and the end users. Prior to its eventual corporate acquisition, the organization scaled its internal operations to support a dedicated staff of 11 employees managing marketplace logistics. Exec was officially established in the winter of 2012 by the founding team of Justin Kan, Amir Ghazvinian, and Daniel Kan.
Exec was a San Francisco-based on-demand service company that initially offered personal assistant and errand services, including house cleaning, to individuals and businesses. It specialized in providing convenient, flat-rate cleaning services by dispatching vetted local workers. Exec’s cleaning service aimed to solve the problem of finding reliable, professional cleaning help quickly and affordably. The company gained positive recognition for its efficiency and professionalism before it was acquired by Handy in 2014, after which the errand service was discontinued to focus solely on cleaning[4].
Separately, there are other companies with similar names offering cleaning services, such as Executive Cleaning Services (founded in 1976) and Cleaning Exec in New York, but these are distinct entities from the original Exec errand service startup[1][3].
Exec was founded in 2012 by Justin Kan (co-founder of Justin.tv), his brother Daniel Kan, and Amir Ghazvinian. The idea emerged from the growing demand for on-demand personal assistant services, including cleaning and errands, leveraging the gig economy model. Exec quickly raised $3.3 million in seed funding and gained traction for its user-friendly platform and flat-rate pricing model. In 2013, Exec pivoted to focus exclusively on cleaning services, which led to its acquisition by Handy in January 2014[4].
Exec rode the wave of the early 2010s gig economy and on-demand service trend, similar to companies like Uber and TaskRabbit. The timing was crucial as consumers increasingly sought convenient, app-based solutions for everyday tasks. Market forces such as smartphone proliferation, trust in peer-to-peer platforms, and demand for flexible work aligned to support Exec’s model. Its acquisition by Handy, a larger on-demand home services platform, reflected consolidation in this emerging sector and helped shape the broader ecosystem of tech-enabled home services[4].
Though Exec as an independent brand ceased after its acquisition in 2014, its legacy lives on in the on-demand cleaning and personal assistant service models that continue to evolve. Future trends shaping this space include increased automation, AI-driven scheduling, and enhanced vetting for service providers to improve quality and trust. The early success and acquisition of Exec underscore the viability and growth potential of tech-enabled cleaning services, which remain a key segment in the gig economy and home services market.
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Note: The above overview focuses on the original Exec errand and cleaning service startup (2012–2014). Other companies named Executive Cleaning Services or Cleaning Exec are separate commercial cleaning businesses with different histories and models[1][3].
Exec has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2012 | $3M Seed | — | 8 BIT Capital, A Capital, Alsop Louie Partners, Andreessen Horowitz, Binary Capital, Bolt, Brand Foundry Ventures, Caffeinated Capital, Comal Ventures, Consumer Ventures, Zachary Bogue, Dcvc (data Collective), Draper Associates, DST Global, FPV Fund, Goat Capital, Keiretsu Capital, Leadout Capital, Listen, Locus Ventures, Mayfield, Jonathan Golden, Polychain Capital, Prefix Capital, Renegade Partners, Seven Seven SIX, Sherpalo Ventures, Social Capital, Sound Ventures, SV Angel, UP.Partners, Y Combinator, Bobby Goodlatte, Emmett Shear, Erik Moore, Greg Kidd, Joshua Schachter, Kenny VAN Zant, Kyle Vogt, Matt Coffin, Michael Levit, Michael Rapino, Ronny Conway, Sean Ellis, Seth Goldstein, Shane Battier, Shervin Pishevar, TIM Ferriss, Yishan Wong | Announced |
Key people at Exec.
Exec was founded in 2012 by Amir Ghazvinian (Founder/CTO) and Daniel Kan (Founder) and Justin Kan (Founder/CEO).
Exec has raised $3.0M in total across 1 funding round.
Exec's investors include 8-Bit Capital, A Capital, Alsop Louie Partners, Andreessen Horowitz, Binary Capital, Bolt, Brand Foundry Ventures, Caffeinated Capital, Comal Ventures, Consumer Ventures, Zachary Bogue, DCVC (Data Collective).
