eToro has raised $410.0M in total across 8 funding rounds.
eToro's investors include Future Shape, General Catalyst, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Jared Leto, 305 Ventures, Ping An Ventures, Cubit Investments Ltd, Insight Partners.
eToro is a global multi-asset social trading and investment platform founded in 2007 in Tel Aviv, Israel, that democratizes access to financial markets through intuitive technology and community-driven features.[1][2][6] Its mission is to make trading and investing accessible to anyone, anywhere, by reducing barriers like complexity, high fees, and reliance on traditional institutions, while fostering shared knowledge via social collaboration and education for over 38-40 million users across 75 countries.[2][4][5][7][9] eToro offers trading in stocks, cryptocurrencies, commodities, indices, forex, and more, with innovative tools like CopyTrader for replicating top investors' strategies in real-time.[1][3][6]
The platform serves retail investors from beginners to advanced traders, solving problems of intimidation, lack of education, and isolation in traditional finance by combining graphic interfaces, mobile apps, and a vibrant community ecosystem.[2][4][5] Growth has been robust, with early traction during the 2008 crisis, rapid user adoption post-OpenBook launch (1.5 million users by 2010), and expansions into crypto (Bitcoin in 2013), US stocks/options (2022), amid ongoing innovation like CopyPortfolios.[1][5][8]
eToro was founded in January 2007 in Tel Aviv by brothers Yoni Assia (CEO), Ronen Assia (former CPO), and David Ring (former CTO), who combined expertise in finance, programming, and product design to disrupt opaque trading platforms.[1][2][3][5][6] Yoni Assia, who began trading and coding at age 13, envisioned simplifying markets "as easy as buying a book on Amazon," inspired by social networks and the need for transparent, community-based investing.[1][4][5]
The company launched publicly in September 2007 as RetailFX with the Visual FX platform for forex trading via web browsers and credit cards (later restricted).[1][2] Amid the 2008 financial crisis, usage surged as crises drew retail interest, leading to WebTrader in 2009 for broader assets and OpenBook in 2010—the world's first social trading platform with CopyTrader, winning Finovate awards and hitting 1.5 million users by year-end.[1][2][3][5] Pivotal expansions included Bitcoin in 2013 (90% user engagement by 2017), a unified platform in 2015, CopyPortfolios, US leadership hire in 2021, and stock/options trading in 2022.[1][8]
eToro rides the fintech democratization wave, leveraging social media trends and mobile tech to empower retail investors amid declining trust in banks post-2008 and rising crypto/stock access demands.[1][4][5] Timing aligned perfectly: launching pre-crisis built resilience (growth during turmoil), social features post-Facebook era popularized copying, and early crypto bet (2013) captured blockchain hype, positioning it as a leader in retail trading evolution.[1][8]
Market forces like low barriers (no high minimums), gamified apps, and regulatory shifts (e.g., US expansion) favor it, influencing the ecosystem by inspiring copycat platforms, boosting retail participation (e.g., meme stocks, crypto booms), and pushing incumbents toward social/educational tools.[3][5] As a tech-driven bridge from Web2 social to Web3 finance, eToro accelerates inclusive investing globally.[6]
eToro's trajectory points to deeper AI-enhanced personalization, expanded crypto/Web3 integrations, and potential IPO or acquisitions, building on 40M+ users and multi-asset dominance.[1][5][9] Trends like decentralized finance, regulatory clarity, and Gen-Z retail surges will propel it, evolving influence from social trading pioneer to full-spectrum wealth platform amid volatile markets. This cements its founding vision: trading for all, powered by community and tech.
eToro has raised $410.0M across 8 funding rounds. Most recently, it raised $250.0M Venture Round in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2023 | $250.0M Venture Round | Future Shape, General Catalyst, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Jared Leto | |
| Mar 1, 2018 | $100.0M Series E | 305 Ventures | |
| Nov 1, 2014 | $27.0M Series D | Ping An Ventures | |
| Mar 1, 2012 | $15.0M Venture Round | Cubit Investments Ltd, Future Shape, General Catalyst, Humbition, Insight Partners, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Viola Ventures, Jared Leto | |
| Jan 1, 2011 | $8.0M Venture Round | Future Shape, General Catalyst, Humbition, Kima Ventures, OurCrowd, Spark Capital, Toyota Ventures, Jared Leto | |
| Jun 1, 2010 | $2.0M Series C | Cubit Investments Ltd, Insight Partners, Viola Ventures | |
| Mar 1, 2009 | $6.0M Series B | Cubit Investments Ltd, Insight Partners, Viola Ventures | |
| Dec 1, 2006 | $2.0M Series A | 305 Ventures, Chemi, Cubit Investments Ltd, Insight Partners, Mars Growth Capital, Ping An Ventures, Pitango Venture Capital, Spark Capital, Viola Ventures, Rafi Gidron |
