Emerge Ventures

Emerge Ventures builds and scales Brazilian consumer brands by combining capital investment with active operational expertise. The firm partners with emerging brands across e-commerce, retail, and consumer goods. They apply a structured methodology, optimizing business models, refining brand positioning, and enhancing marketing and distribution to drive growth.

Founded by Eduardo Moraes and Leonardo Tonini, Emerge Ventures arose from complementary experiences. Moraes, an entrepreneur from Latinex, partnered with Tonini, a former CMO at Mondelez known for brand development. Their insight highlighted the need for emerging brands to receive hands-on operational guidance alongside capital for sustained market growth.

Emerge Ventures targets traction-stage startups, typically R$10-R$50 million in annual revenue, within consumer goods like vitamins, beauty, pet products, and food. The firm's vision cultivates a new generation of robust Brazilian consumer brands, actively guiding them through strategic development for sustained market leadership.