Xpand (formerly 1MRobotics) is a technology company.
Xpand (formerly 1MRobotics) has raised $26.0M across 2 funding rounds.
Xpand (formerly 1MRobotics) has raised $26.0M in total across 2 funding rounds.
Xpand (formerly 1MRobotics) has raised $26.0M in total across 2 funding rounds.
Xpand (formerly 1MRobotics)'s investors include Entrée Capital Ventures, INT3, Sound Ventures, Yoav Amit.
Xpand (formerly 1MRobotics) is an Israeli retail technology startup that builds autonomous, AI-powered "store-in-a-box" units for unmanned, 24/7 retail operations.[1][2][3] These modular systems integrate robotics, computer vision, and real-time inventory management to enable plug-and-play deployment in shipping containers, retail spaces, or warehouses, serving retailers and quick-commerce players by solving labor shortages, scalability challenges, and the need for frictionless last-mile fulfillment.[1][2][4] The company targets convenience and grocery retail, with its flagship product Genesis providing fully automated picking, packing, and end-to-end operations for diverse products, reducing operational costs and inventory shrinkage while supporting omnichannel strategies.[3][4] Recent momentum includes a $6M funding round in August 2025 led by Ibex Investors and Emerge—bringing total funding to around $31M—and plans for store rollouts starting with its first smart store in Vienna, followed by expansion across Europe and North America.[1][2][3]
Xpand was founded in 2021 in Tel Aviv, Israel, by Eyal Yair (CEO, serial entrepreneur with exits from Netonomy and CartCrunch) and Roee Tuval (COO, ex-Magic Leap), initially as 1MRobotics focused on R&D for robotic dark stores and micro-fulfillment centers.[1][2][4][5] The idea emerged from the growing demand for quick-commerce infrastructure, with early traction via collaborations with Fortune 500 CPG brands and participation in Intel Ignite.[4][5] Pivotal moments include emerging from stealth in 2024 with $25M total funding ($8.5M seed + $16.5M Series A led by Ibex Investors, Emerge, Target Global, and INT3), rebranding to Xpand in 2025 to signal a shift to commercial deployment, and appointing Joel Bar-El (ex-co-founder of Trax Retail unicorn) as Chairman and CEO, backed by a team from SAP, Retalix, Bringg, and Magic Leap.[1][2][3][5]
Xpand rides the autonomous retail and quick-commerce wave, capitalizing on projections of 45,000 dark stores by 2030 amid labor shortages, e-commerce growth, and demand for 24/7 last-mile efficiency.[4][5] Timing aligns with AI-robotics maturity (e.g., computer vision advances) and post-pandemic shifts to frictionless retail, amplified by market forces like rising CPG direct-to-consumer models and urban micro-fulfillment needs.[1][4][5] By enabling retailers to deploy scalable, low-cost nano-stores on street corners or in facilities, Xpand influences the ecosystem toward automated infrastructure, partnering with Fortune 500s and accelerating global adoption of unmanned retail.[2][4][5]
Xpand is poised for aggressive expansion with its $6M infusion fueling sales, marketing, tech teams, and rollouts in Europe/North America, building on stealth-mode pilots and Vienna flagship.[1][2] Trends like AI-driven automation, urban Q-commerce density, and retail labor constraints will propel growth, potentially positioning Xpand as a key enabler of ubiquitous autonomous stores in major metros within 5-10 years.[4][5] Its influence may evolve through deeper enterprise integrations and new products, solidifying its role in redefining scalable, always-on retail—echoing its mission to power the next generation of frictionless shopping.[1]
Xpand (formerly 1MRobotics) has raised $26.0M across 2 funding rounds. Most recently, it raised $17.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2022 | $17.0M Series A | Entrée Capital Ventures, INT3, Sound Ventures, Yoav Amit | |
| Nov 1, 2021 | $9.0M Seed | Entrée Capital Ventures, INT3, Sound Ventures, Yoav Amit |