Electric Feel Ventures

Electric Feel Ventures is the strategic investment and brand partnership arm of Electric Feel Entertainment, supporting early-stage consumer packaged goods and consumer technology startups. The firm leverages its entertainment networks and cultural influence, providing capital, guidance, and market access. This approach merges cultural relevance directly with entrepreneurial innovation for accelerated growth.

Austin Rosen established Electric Feel Ventures in 2013, building on his successful music management career. His core insight was to connect the cultural impact of artists and entertainment figures with emerging consumer brands. This formed a venture model designed to foster synergistic opportunities and drive growth across diverse consumer sectors.

The firm targets innovative CPG and consumer tech startups poised for market disruption. Electric Feel Ventures’ vision is to nurture these companies through integrating authentic cultural resonance and strategic capital. Its mission focuses on identifying and accelerating ventures that offer compelling products and elevate contemporary culture.