ADAM LISAGOR

Adam Lisagor is widely recognized as a pioneering figure in tech product communication and a discerning angel investor with a portfolio of impactful early-stage companies. As the founder of Sandwich Video, a highly successful production company, Lisagor revolutionized how technology products are introduced to the market through engaging and often humorous explainer videos. His work with companies like Square, Airbnb, and Flipboard not only propelled these startups into the mainstream but also established Sandwich Video as the go-to agency for product launches.

Lisagor's journey into angel investing naturally evolved from his deep immersion in the startup ecosystem. Through his work at Sandwich Video, he gained unparalleled insight into emerging technologies, product market fit, and the teams behind innovative ventures. This unique vantage point allows him to identify companies with strong potential, often before they attract significant institutional capital. His investment philosophy leans towards early-stage technology, particularly consumer-facing software, design-led products, and platforms that demonstrate clear user value and strong growth trajectories. He is known for backing founders who possess a clear vision and an ability to execute, often favoring companies that align with his own appreciation for elegant design and intuitive user experience.

His career background is a testament to his multidisciplinary talent. Before founding Sandwich Video, Lisagor was involved in filmmaking and music, experiences that honed his storytelling abilities and creative vision. This artistic foundation, combined with his innate understanding of technology, has made him a unique and valuable voice in the venture landscape. He doesn't just provide capital; he often offers strategic guidance on product messaging and market positioning, drawing from his extensive experience in making complex ideas accessible and appealing.

Adam Lisagor's notable investments reflect his astute eye for disruptive innovation. He has been an early supporter of several now-prominent companies, including Calm, the popular meditation and sleep app; Superhuman, the fast email client; and Figma, the collaborative interface design tool. Other significant early investments include Robinhood, the commission-free trading app, and various other ventures across the consumer tech and software sectors. These investments underscore his ability to spot companies that are not only poised for commercial success but also have the potential to redefine their respective industries. His ongoing involvement as an angel investor continues to shape the future of technology, one well-told product story and strategic investment at a time.