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Adam Lisagor is a renowned angel investor, filmmaker, and the founder of Sandwich Video, a production company famous for creating explainer videos for technology products. He is also known for his distinctive voice and presence in the tech community.
Adam Lisagor primarily invests in early-stage technology companies, with a focus on consumer software, design-centric products, and innovative platforms. His portfolio often includes companies that prioritize user experience and have strong potential for market disruption.
Adam Lisagor is the founder and principal of Sandwich Video, his primary professional organization. As an angel investor, he operates independently, backing startups through his personal capital and expertise rather than through a traditional venture capital firm.
Adam Lisagor is widely recognized as a pioneering figure in tech product communication and a discerning angel investor with a portfolio of impactful early-stage companies. As the founder of Sandwich Video, a highly successful production company, Lisagor revolutionized how technology products are introduced to the market through engaging and often humorous explainer videos. His work with companies like Square, Airbnb, and Flipboard not only propelled these startups into the mainstream but also established Sandwich Video as the go-to agency for product launches.
Lisagor's journey into angel investing naturally evolved from his deep immersion in the startup ecosystem. Through his work at Sandwich Video, he gained unparalleled insight into emerging technologies, product market fit, and the teams behind innovative ventures. This unique vantage point allows him to identify companies with strong potential, often before they attract significant institutional capital. His investment philosophy leans towards early-stage technology, particularly consumer-facing software, design-led products, and platforms that demonstrate clear user value and strong growth trajectories. He is known for backing founders who possess a clear vision and an ability to execute, often favoring companies that align with his own appreciation for elegant design and intuitive user experience.
His career background is a testament to his multidisciplinary talent. Before founding Sandwich Video, Lisagor was involved in filmmaking and music, experiences that honed his storytelling abilities and creative vision. This artistic foundation, combined with his innate understanding of technology, has made him a unique and valuable voice in the venture landscape. He doesn't just provide capital; he often offers strategic guidance on product messaging and market positioning, drawing from his extensive experience in making complex ideas accessible and appealing.
Adam Lisagor's notable investments reflect his astute eye for disruptive innovation. He has been an early supporter of several now-prominent companies, including Calm, the popular meditation and sleep app; Superhuman, the fast email client; and Figma, the collaborative interface design tool. Other significant early investments include Robinhood, the commission-free trading app, and various other ventures across the consumer tech and software sectors. These investments underscore his ability to spot companies that are not only poised for commercial success but also have the potential to redefine their respective industries. His ongoing involvement as an angel investor continues to shape the future of technology, one well-told product story and strategic investment at a time.
Adam Lisagor is the Founder and Director of Sandwich, a creative agency and video production company based in Los Angeles, California. He holds a Bachelor of Fine Arts in Film Production from the New York University Tisch School of the Arts and began his career working in visual effects for feature films. Through Sandwich, Lisagor has produced launch campaigns and explainer videos for hundreds of technology companies, including Slack, Square, Airbnb, and Stripe, contributing to billions of dollars in client funding and user acquisition. He pioneered a video-for-equity investment model for early-stage startups and frequently directs the agency's commercial projects. Recently, he expanded his operations by launching Sandwich Vision, a visionOS application studio, and Sandwich AI, a pre-seed startup exploring generative artificial intelligence. His current focus centers on integrating extended reality and AI-driven tools into modern technology marketing and storytelling.
