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§ Private Profile · Madison, WI, USA
Independent online food ordering and delivery platform connecting diners to restaurants nationwide, providing seamless ordering via apps.
EatStreet is an independent online and mobile food ordering and delivery platform based in Madison, Wisconsin. The company operates its logistics and commerce infrastructure across more than 250 cities in the United States, connecting approximately 1.7 million active diners with a growing network of over 15,000 local and national restaurant partners. Originally launched under the corporate name BadgerBites, the platform has since expanded its digital footprint by integrating its ordering technology with major consumer directories like Yelp and earning its executive leadership recognition in Forbes magazine. Operating as a privately held enterprise within the highly competitive food delivery sector, the organization has successfully grown its operational workforce to more than 1,000 employees while reaching an estimated corporate valuation of $30 million. EatStreet was officially founded in 2010 by co-founders Matt Howard, Eric Martell, and Alex Wyler.
EatStreet has raised $43.5M across 7 funding rounds.
EatStreet has raised $43.5M in total across 7 funding rounds.
EatStreet is a technology company that operates one of the largest independent online and mobile food ordering platforms in the United States. It provides a streamlined marketplace connecting diners with over 15,000 restaurants across more than 250 cities. EatStreet’s platform offers web, mobile, and social ordering solutions, along with custom websites and digital marketing services for restaurants. It serves primarily college students, young professionals, and local restaurants by simplifying the ordering process and helping restaurants increase sales through enhanced online presence and marketing[2][3][4][5].
Founded in 2010 by University of Wisconsin–Madison students Matt Howard, Eric Martell, and Alex Wyler, EatStreet began as BadgerBites, initially serving Madison, Wisconsin. The idea emerged from the founders’ desire to create a simple, efficient way for local diners to order food online. After early success and expansion into tier 2 and 3 cities, the company rebranded as EatStreet in 2013 and raised $2.45 million in Series A funding. Key milestones include launching their own delivery services in select cities after acquiring Zoomer in 2017 and recognition of its founders in Forbes 30 Under 30 for Consumer Technology[2][4].
EatStreet rides the growing trend of digital food ordering and delivery, which has seen accelerated adoption due to consumer demand for convenience and the rise of mobile commerce. Its focus on underserved markets like smaller cities and college towns differentiates it from larger competitors focused on major metropolitan areas. The company’s shift to contracting third-party delivery services reflects broader market forces favoring flexible logistics models. EatStreet’s technology and marketing solutions empower local restaurants to compete in the digital economy, influencing the broader ecosystem by supporting restaurant digital transformation and expanding consumer access to diverse dining options[2][3][4].
Looking ahead, EatStreet is positioned to deepen its market penetration in mid-sized cities and expand its technology offerings to enhance restaurant partner success and customer experience. Trends such as increased demand for contactless ordering, integration of AI for personalized recommendations, and partnerships with third-party delivery services will likely shape its growth. As the food delivery market matures, EatStreet’s independent status and focus on local markets may allow it to maintain agility and strong community ties, potentially increasing its influence in the evolving food tech landscape[2][4].
EatStreet has raised $43.5M across 7 funding rounds. Most recently, it raised $6.0M Series U in October 2018.
EatStreet has raised $43.5M in total across 7 funding rounds.
EatStreet's investors include 125 Ventures, 14W, Audrey Capital, BBG Ventures, Bond, BoxGroup, Dragoneer Investment Group, Future Perfect Ventures, General Catalyst, GenNx360, GE Ventures, Great Oaks Venture Capital.