Daily Harvest is a technology company.
Daily Harvest has raised $120.0M across 2 funding rounds.
Key people at Daily Harvest.
Daily Harvest has raised $120.0M in total across 2 funding rounds.
Key people at Daily Harvest.
Daily Harvest is a direct-to-consumer (DTC) food company specializing in plant-based, frozen meals and snacks made from organic fruits and vegetables, not a technology company. Founded in 2015, it delivers convenient, nutritious products like smoothies, harvest bowls, and elixirs via subscription and retail channels, solving the problem of making healthy, sustainable eating accessible without prep time. It serves busy consumers seeking plant-forward nutrition, with an omnichannel presence in over 2,000 stores like Costco, Kroger, and Target, alongside DTC shipping.[1][3][5][9] The company employs under 200 people but has scaled through tech integrations like AI for recommendations, Shopify for ecommerce, and supply chain tracking, driving growth via personalized customer experiences and efficient logistics.[1][3][4][6]
Daily Harvest was launched in 2015 by founder Rachel Drori, who aimed to make sustainably grown, organic fruits and vegetables easy to incorporate into daily routines.[3][5] Drori's background in food innovation led to the creation of chef-crafted, frozen products that require minimal preparation, starting with DTC deliveries to cut out middlemen and enable direct customer feedback.[2][3][9] Early traction came from its agile supply chain and proprietary data platform, allowing rapid iteration from concept to shelf. A pivotal moment was the 2023 national retail expansion into freezer aisles at major grocers, transitioning from pure DTC to omnichannel while maintaining a customer-centric focus.[5][6][7]
Daily Harvest rides the wave of AI and data-driven CPG transformation, where food brands leverage tech for personalization and efficiency amid rising demand for sustainable, convenient nutrition.[1][2][4] Timing aligns with post-2023 omnichannel shifts, as DTC matures and retail expands, fueled by market forces like e-commerce growth (Shopify migration) and supply chain digitization (Tive for perishables).[3][5][6][7] It influences the ecosystem by demonstrating how small teams (<200 people) scale via best-in-class tools, inspiring other foodtech startups to prioritize AI for customer co-creation and logistics, while advancing planetary health through regenerative sourcing.[1][3]
Daily Harvest's tech stack modernization positions it for accelerated growth, with AI deepening personalization and omnichannel dominance likely expanding retail footprint and international reach. Trends like AI-optimized sustainability and hyper-personalized subscriptions will shape its path, potentially evolving it into a CPG leader blending food innovation with predictive analytics. This builds on its core mission—making plant-based eating effortless—driving healthier consumers and ecosystems amid tech-fueled efficiency.
Daily Harvest has raised $120.0M in total across 2 funding rounds.
Daily Harvest's investors include Andreessen Horowitz, Adeyemi Ajao, DCM, iNovia Capital, Khosla Ventures, Lightspeed Venture Partners, Tet Ventures, Adrian Aoun, Eric Wu, JD Ross, Michael Stoppelman, Tony Xu.
Daily Harvest has raised $120.0M across 2 funding rounds. Most recently, it raised $77.0M Series D in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $77.0M Series D | Andreessen Horowitz, Adeyemi Ajao, DCM, iNovia Capital, Khosla Ventures, Lightspeed Venture Partners, Tet Ventures, Adrian Aoun, Eric Wu, JD Ross, Michael Stoppelman, Tony Xu, Wayne Ting | |
| Dec 1, 2017 | $43.0M Series B | Acequia Capital, Andreessen Horowitz, Bam Ventures, Adeyemi Ajao, BoxGroup, Brainchild, CRV, DCM, iNovia Capital, Khosla Ventures, Lightspeed Venture Partners, Long Journey Ventures, M13, Moonshots Capital, Prefix Capital, REMUS Capital, Tet Ventures, Third Kind Ventures, VMG Partners, Adrian Aoun, Charlie Songhurst, Eric Wu, Grace Stanat, JD Ross, Michael Stoppelman, Scott Banister, Tony Xu, Wayne Ting |
