Cutting Horse VC

Cutting Horse functions as an operator-led growth equity firm, providing capital and direct operational support to consumer brands. It specializes in minority growth investments, ranging from $1-10 million, for businesses generating $1-20 million in annual revenue. The firm leverages its founders' extensive operating experience to build capital-efficient companies designed for enduring success, blending elements of bootstrapping with strategic venture capital.

The firm was founded by Michael Wystrach and Chris Protasewich, emerging from their insight into a market gap for operator-minded institutional capital in early-stage consumer brands. Both founders are seasoned operators who successfully scaled prior businesses to substantial revenues. This firsthand experience underpins their unique approach, offering practical guidance that extends beyond standard investment structures.

Cutting Horse partners with founders across consumer product and service sectors, including health and wellness, food and beverage, and personal care. Its vision is to collaborate closely with leadership, providing practical expertise and strategic alignment to foster category-defining companies. The firm guides founders toward sustainable growth and clear paths to liquidity, emphasizing fundamental value creation.