Feel Goods

Feel Goods is a direct-to-consumer wellness company operating from an undisclosed location that formulates natural drink mixes rooted in Middle Eastern and Chinese herbal traditions. The organization targets health-conscious consumers seeking homeopathic remedies for immunity, gut health, and daily hydration through a subscription-based business model. Driven by viral marketing campaigns on TikTok, the consumer brand has cultivated an online audience of nearly 200,000 social media followers and accumulated five million likes. This digital traction has translated into significant operational scale, allowing the company to ship over four million individual servings while generating profitable eight-figure annual revenue. To support its transition from pandemic-era immunity drinks to a broader range of convenience-oriented botanical supplements, the firm raised a $4.7 million seed round in 2025. Feel Goods was established in early 2021 by co-founders Dustin Pourbaba and Brian Wong.