Cuebiq is a technology company.
Cuebiq has raised $33.0M across 2 funding rounds.
Key people at Cuebiq.
Cuebiq has raised $33.0M in total across 2 funding rounds.
Cuebiq has raised $33.0M in total across 2 funding rounds.
Cuebiq's investors include Asylum Ventures, Mouro Capital, Nasdaq Ventures, TIDE Africa Fund, TLcom Capital, Tribeca Venture Partners, Accel, Bond, Creandum, DST Global, Founders Fund, Graypes GmbH.
Cuebiq is a location data intelligence company that builds a privacy-first cloud platform leveraging human mobility data to connect online and offline consumer behaviors.[1][3][5] It serves brands, agencies, marketers, data analysts, technology providers, real estate, finance, logistics, public sector partners, and research institutions by providing tools for footfall measurement, audience targeting, offline attribution, and custom datasets to measure advertising impact, predict consumer choices, and support data-driven decisions.[1][2][4][5] The platform solves the problem of understanding real-world movements—like store visits and shopper behavior—through consented, first-party location data collected via SDK from 86 apps using GPS and WiFi, enabling precise insights while prioritizing privacy compliance (e.g., NAI certification).[4][5][7] With a team of 70 across the U.S. and Italy, Cuebiq has shown growth momentum by adapting from ad tech focus during COVID-19 disruptions to a platform-as-a-service model, refocusing post-2020 challenges on high-quality data for competitive edges in multiple sectors.[1]
Founded in 2016 by Francesco Guglielmino (current CEO), Cuebiq started with a focus on the advertising technology sector, providing location-based insights to bridge online and offline consumer behaviors.[1] Guglielmino's leadership guided early traction in ad tech, but the COVID-19 pandemic disrupted store traffic data, prompting expansion into real estate, finance, and logistics via a flexible PaaS model.[1] A pivotal 2020 challenge—the departure of a key data provider—forces a refocus on core strengths, emphasizing privacy-conscious solutions using clients' own data, which aligned with rising market demands for ethical location intelligence.[1] This evolution humanizes Cuebiq as a resilient innovator, now a global team of data scientists and technologists committed to "data for good" over a decade of refinement.[6]
Cuebiq stands out in location intelligence through these key strengths:
Cuebiq rides the location intelligence trend, fueled by post-cookie privacy regulations and the need for offline-online behavior linkage in a cookieless ad world.[1][5] Timing is ideal amid rising demand for consented, first-party data amid GDPR/CCPA pressures, where competitors like GroundTruth, Foursquare, SafeGraph, and Cosmose face similar scrutiny but Cuebiq differentiates via quality pillars and app-sourced persistence.[2] Market forces like ad tech recovery, e-commerce hybrid models, and AI-driven analytics favor its PaaS for sectors beyond ads (e.g., retail foot traffic, supply chain).[1][2] It influences the ecosystem by setting privacy benchmarks, enabling "data for good" in public health/mobility studies, and powering partners like Adobe for transparent consumer journey mapping, fostering trust in an opaque data market.[4][5][6]
Cuebiq is poised to expand its PaaS into AI-enhanced predictive analytics and deeper verticals like smart cities, leveraging persistent data for real-time mobility insights.[1][3] Trends like zero-party data mandates and edge AI will amplify its edge, potentially growing via acquisitions or global partnerships amid ad spend shifting to measurable offline impact.[2][5] Its influence may evolve from ad tech niche player to essential infrastructure for ethical location data, solidifying leadership as privacy becomes table stakes—turning real-world movement into enduring marketing and societal momentum, much like its core mission to connect online-offline behaviors.[1][5]
Key people at Cuebiq.
Cuebiq has raised $33.0M across 2 funding rounds. Most recently, it raised $27.0M Series B in May 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2018 | $27.0M Series B | Asylum Ventures, Mouro Capital, Nasdaq Ventures, TIDE Africa Fund, TLcom Capital, Tribeca Venture Partners | |
| Feb 1, 2017 | $6.0M Series A | Accel, Bond, Creandum, DST Global, Founders Fund, Graypes GmbH, Helium-3 Ventures, Lakestar, Northzone, TCG (The Chernin Group), TCV, TIDE Africa Fund, TLcom Capital, Jabez Dewey, Matt Bellamy, Stefan Blom, Tim Ringel |