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§ Private Profile · New York City
Content marketing platform providing strategy, technology, and a global freelance network for enterprise brands to create content.
Based in New York City, Contently operates an enterprise content marketing platform that combines SaaS technology with a global freelance network to facilitate digital content creation. The company provides corporate brands with workflow management tools and strategic advisory services, while maintaining a vetted talent database that included 3,000 approved writers as of its early growth phase. Its enterprise software and freelance network serve major corporate customers executing digital transformation initiatives across various sectors, including recognizable clients such as Dell Technologies, Marriott, and American Express. The business has secured financial backing from a mix of institutional and angel investors, notably raising a $2 million Series A funding round supported by Lightbank and ff Venture Capital. Currently led by chief executive officer Pearl Collings, the organization was originally founded in 2011 by Joe Coleman, Shane Snow, and David Goldberg.
Contently has raised $18.3M across 4 funding rounds.
Contently has raised $18.3M in total across 4 funding rounds.
Contently has raised $18.3M in total across 4 funding rounds.
Contently's investors include Activant Capital, Angelic Ventures, Contour Venture Partners, Tribeca Venture Partners, Turtle Ventures, ValorVC, Dan Ciporin, Matt Coffin, 14W, 2048 Ventures, ACME Capital, Audrey Capital.
Contently has raised $18.3M across 4 funding rounds. Most recently, it raised $7.0M Series C in November 2016.
Contently is a content marketing SaaS platform and services company that enables brands to manage, create, and optimize high-quality content at scale.[1][2][4] It combines expert content strategy, robust software tools for workflows and analytics, and a vetted global network of freelance creators, serving enterprise clients like Dell Technologies, Marriott, and RBC to deliver measurable ROI through compelling storytelling.[1][2][7] The platform powers end-to-end content programs, with recent AI integrations accelerating production while maintaining strategic quality, and it holds top rankings such as #1 in G2's Enterprise Content Creation category.[1][6][7]
Headquartered in New York with 51-200 employees, Contently focuses on B2B sectors like technology, where it builds thought leadership and drives leads via formats like videos, whitepapers, and AI-optimized pieces designed for search tools including Google AI Overviews and Perplexity.[3][4][5] Clients report 40% average audience growth in six months, underscoring its growth momentum in a content-saturated market.[2]
Contently was founded in 2012 by Joe Coleman, Shane Snow, and Dave Goldberg, who brought complementary expertise in entrepreneurship, journalism, and technology.[1][7] Joe Coleman, a serial entrepreneur, had previously built two successful internet companies and was named to Inc.’s 30 Under 30 list with his co-founders.[7] Shane Snow, a bestselling author of *Smartcuts* and contributor to Wired and The New Yorker, infused storytelling prowess.[1][7] Dave Goldberg engineered the platform's core interfaces and algorithms, drawing from over a decade in tech solutions across industries.[1][7]
The idea emerged from recognizing brands' struggles with scalable, high-quality content amid rising demands. Early traction came from blending software with a creative network, evolving into a full-suite solution that earned Gartner Magic Quadrant leadership and G2 dominance, solidifying its position over a decade.[2][7]
Contently sets itself apart through an integrated "art and science" model fusing technology, talent, and strategy:
These elements deliver speed, quality, and scalability unmatched by pure software or freelance marketplaces.
Contently rides the AI-driven content explosion, where generative tools demand faster, optimized production amid B2B trends like thought leadership and lead gen via multimedia beyond blog posts.[4][5][6] Timing aligns with enterprises scaling content for AI search visibility (e.g., Perplexity, Google AI), where hollow AI output fails—Contently's human-guided AI bridges this, empowering creators in a market projected to prioritize strategic, ROI-proven content.[6]
Market forces like rising content volume, SEO shifts to AI summaries, and freelance economy growth favor its model, influencing the ecosystem by setting standards for hybrid platforms that boost retention (51% higher via trust) and profitability for tech giants.[2][3][7] As a "secret weapon" for tech marketing, it amplifies inbound machines, helping brands stand out in saturated channels.[5]
Contently's pivot to Contently AI Studio positions it to dominate AI-augmented content, expanding from enterprise selectees to broader rollout with LLM Optimization Blueprints for sustained advantages in speed and resonance.[6] Trends like AI workflow integration and multimodal content (videos, interactives) will shape its path, potentially fueling acquisitions or partnerships as demands surge.
Its influence may evolve toward leading content transformation, empowering more creators while brands chase "helpful" marketing with soul—cementing Contently as the scalable engine for awesome, results-driven stories in an AI-everywhere world.[6][7]