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§ Private Profile · New York City, NY, USA
a subscription app for booking fitness, beauty, and wellness classes at partner studios and gyms without individual memberships.
ClassPass has raised $526.2M across 9 funding rounds.
Key people at ClassPass.
ClassPass has raised $526.2M in total across 9 funding rounds.
ClassPass is a subscription-based technology platform headquartered in New York that allows users to book fitness, beauty, and wellness classes across a global network of partner studios and gyms. The company operates a flexible credit-based system that provides members access to over 5 million monthly classes at more than 30,000 partner locations across nearly 30 countries worldwide. Operating in both the individual consumer and corporate wellness sectors, the platform generates revenue through monthly membership fees while sharing proceeds with its extensive network of fitness providers. After reaching a $1 billion valuation in 2020 with backing from prominent investors like Temasek, Apax Partners, and L Catterton, the company was acquired by wellness software provider Mindbody in late 2021 through an all-stock transaction valued at $500 million. ClassPass was originally founded in 2013 by entrepreneur Payal Kadakia.
Key people at ClassPass.
ClassPass is a subscription-based marketplace platform that connects users to fitness classes, wellness experiences, gyms, studios, spas, and more across thousands of locations worldwide. It serves individual consumers seeking flexible access to diverse activities—like yoga, Pilates, boxing, acupuncture, cryotherapy, and even coworking or events—as well as corporate clients and fitness businesses looking to fill classes. The service solves the problem of fragmented wellness discovery and booking by offering credit-based memberships with discounted rates ($3-10 per booking), enabling users to explore new options without long-term commitments to single studios, while helping providers attract customers and boost occupancy.[1][2][3]
Growth remains strong post-acquisition: operating in 31 countries and 2,500+ cities, ClassPass saw global fitness reservations rise 36% in 2025 alone, with expansions into holistic wellness like beauty treatments, recovery therapies, and partnerships with brands such as WeWork and CHOPT. Acquired by Mindbody in 2021 after raising $545.65M, it has fully automated customer support with AI, slashing costs by 95% while handling 2.5M+ conversations at steady satisfaction levels.[1][3][4][6]
Founded in 2013 in New York as Classtivity, ClassPass pivoted to its current model as a fitness class booking platform amid rising demand for flexible wellness access. The idea emerged from founders Payal Kadakia (a dancer frustrated with rigid studio schedules) and others spotting a gap in affordable, variety-driven fitness subscriptions, initially gaining traction by letting users "class-hop" across studios.[1][2]
Early growth was rapid but challenged by support overload and costs; a pivotal shift came post-2021 Mindbody acquisition, which provided scale. Key moments include global expansion to 40,000+ studios, AI-driven support overhaul with Decagon (replacing all human agents), and 2025's wellness pivot, reflecting post-pandemic prioritization of holistic self-care.[1][3][4][6]
ClassPass rides the holistic wellness boom, where self-care expands beyond fitness to mental/emotional recovery amid post-pandemic burnout and remote work. Its timing aligns with rising global demand—36% reservation growth in 2025—fueled by market forces like aging populations, mental health awareness, and travel normalization, enabling borderless access in 31 countries.[3][6]
It influences the ecosystem by pressuring fragmented booking platforms (e.g., via Mindbody integrations) toward unified discovery, while AI innovations set benchmarks for consumer ops at scale. However, discounted credits risk studio sustainability, pushing competitors like Pembee toward full-price tools.[2]
ClassPass is poised to deepen its "one-stop self-care shop" via pilots like food/event integrations, targeting sustained 30%+ growth as wellness hits mainstream. Trends like AI personalization (e.g., history-based booking predictions) and multi-week course tools will shape it, potentially countering credit opacity critiques.[3][5][6]
Expect evolved influence through Mindbody synergies, emphasizing premium experiences to balance discounts—cementing its role as the go-to for busy lives seeking joy and relief, much like its origin disrupted rigid gym models.
ClassPass has raised $526.2M across 9 funding rounds. Most recently, it raised $285.0M Series E in January 2020.
ClassPass has raised $526.2M in total across 9 funding rounds.
ClassPass's investors include Daniel O'Keefe, Marc Magliacano, Temasek, Michael Farello, 1984 Ventures, Acequia Capital, ACME Capital, Stuart Peterson, Color Capital, David Namdar, CRV, Endeavor Venture Funds.
