Chloe + Isabel is a technology company.
Chloe + Isabel has raised $27.0M across 3 funding rounds.
Chloe + Isabel has raised $27.0M in total across 3 funding rounds.
Chloe + Isabel has raised $27.0M in total across 3 funding rounds.
Chloe + Isabel's investors include ACME Capital, Cowboy Ventures, Draper Associates, FJ Labs, Floodgate, Forerunner Ventures, General Catalyst, Generative Ventures, Romero Rodrigues, LGF, Lightbank, Maveron.
Chloe + Isabel is an e-commerce jewelry brand specializing in fashion jewelry sold through a social shopping model, empowering women via direct selling and in-person or online parties. The company designs and markets its own lifetime-guaranteed, hypoallergenic pieces, targeting creative and confident women seeking trend-driven and timeless styles featured in outlets like Vogue and Glamour[1][2][4]. It solves accessibility to high-quality, affordable jewelry by leveraging a network of stylists who host parties, allowing hosts to earn free products while building community connections[2][4]. Growth stems from its social retail approach, with expansions into bridal and lifestyle segments, though specific metrics like revenue are not detailed in available data[4][5].
Chloe + Isabel emerged as a social retail innovator in the fashion jewelry space, with roots in an in-house NYC design team boasting over 35 years of experience from top fashion houses like those supplying Neiman Marcus and Bergdorf Goodman[4]. The idea crystallized around empowering women through jewelry sales, evolving from a direct-selling model where users sell branded pieces to a broader platform for social shopping experiences[1][2]. Early traction built on its "nation by storm" reputation via stylist parties, lifetime guarantees, and features in major publications, humanizing the brand with a "Be Confident * Be Creative * Be You" ethos that fosters personal styling and community[4].
Chloe + Isabel rides the social commerce wave, blending e-commerce with direct selling to capitalize on community-driven sales amid rising influencer and party-based shopping trends post-2010s[1][2][5]. Timing aligns with the explosion of women-led entrepreneurship platforms and mobile social selling, amplified by market forces like demand for personalized, affordable luxury amid economic shifts favoring gig-economy side hustles[4]. It influences the ecosystem by pioneering "social retail" in jewelry, inspiring similar models in fashion and beauty while challenging big-box retailers through stylist networks and guarantees[5].
Chloe + Isabel is poised to deepen its platform play, scaling social retail tech for global stylist networks and AI-driven personalization amid booming direct-to-consumer trends[1][5]. Expect growth via bridal expansions, international pushes, and integrations with social media marketplaces, shaped by e-commerce recovery and sustainable fashion demands. Its influence could evolve from niche disruptor to mainstream enabler of women-owned micro-businesses, reinforcing its core mission of empowerment through accessible style.
Chloe + Isabel has raised $27.0M across 3 funding rounds. Most recently, it raised $15.0M Series C in June 2014.