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Based in New York City, Brickwork provides an omnichannel software-as-a-service platform that enables retail brands to manage, market, and measure their online-to-offline shopping experiences. The enterprise technology bridges e-commerce websites and brick-and-mortar locations by offering advanced store locators, appointment booking systems, customizable content management, and customer acquisition analytics. By driving digital website traffic directly into physical retail locations, the software platform has powered pre-visit experiences and promotions for major corporate customers including Nike, Chanel, Williams Sonoma, and Saks Fifth Avenue. Prior to being acquired by retail technology firm b8ta in January 2019 and subsequently purchased by DevHub in May 2021, the company raised $5 million in Series A funding from venture capital backers such as Cowboy Ventures, Safeguard Scientifics, and Forerunner Ventures. Brickwork was originally founded in 2013 by chief executive officer David Munczinski.
Brickwork has raised $8.0M across 2 funding rounds.
Brickwork has raised $8.0M in total across 2 funding rounds.
Brickwork has raised $8.0M across 2 funding rounds. Most recently, it raised $5.0M Series A in October 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2016 | $5M Series A | Erik Rasmussen | 75 & Sunny, Chloe Sladden, Blockchange Ventures, Silicon Valley Connect, Upfront Ventures, Marissa Mayer, Mark Cuban, Mark Gillespie, Troy Carter, Advancit Capital, Beanstalk Ventures, Cowboy Ventures, Forerunner Ventures, Recruit Strategic Partners | Announced |
| Sep 1, 2014 | $3M Seed | — | 75 & Sunny, Chloe Sladden, Blockchange Ventures, Silicon Valley Connect, Upfront Ventures, Marissa Mayer, Mark Cuban, Mark Gillespie, Troy Carter | Announced |
Brickwork is a SaaS technology company that builds a platform bridging online and in-store retail experiences, enabling brands to drive foot traffic through geo-targeted store pages, appointment booking, event RSVPs, and customer journey analytics.[1][2] It serves major retailers like Nike, Saks Fifth Avenue, Chanel, Williams Sonoma, and Bonobos, solving the problem of fragmented omnichannel retail where over 80% of customers research online but 90% of sales happen in physical stores.[1][2][4] Founded in 2013 in New York City with around 11-50 employees and $10.5 million in revenue, Brickwork was acquired by b8ta (later shuttered some locations) and then by Seattle-based DevHub in 2021, enhancing DevHub's offerings for multi-location brands.[2][3][4]
Brickwork was founded in 2013 in New York City by a team with deep expertise in omnichannel marketing and e-commerce for top retailers.[2] The idea emerged from recognizing retail's digital shift: consumers start paths to purchase online but complete them in stores, prompting the need for a scalable SaaS to unify these experiences.[1][2] Early traction built quickly, positioning it as a leader within three years for brands modernizing brick-and-mortar via digital tools; it secured backing from investors like Advancit Capital, Forerunner Ventures, and Cowboy Ventures.[1][2] Key pivots included a prior acquisition by b8ta (retail-as-a-service) before DevHub's 2021 buyout, which integrated Brickwork's tech into a broader data experience platform.[4]
Brickwork rides the omnichannel retail trend, capitalizing on the digital consumer journey where online research dominates pre-store visits amid e-commerce growth and post-pandemic hybrid shopping.[1][2] Timing aligns with retailers' push to revive physical stores via tech, as 90% of sales remain in-person despite online starts, amplified by geo-targeting and personalization demands.[2][4] Market forces like rising CRM/e-commerce integrations favor it, especially via DevHub's expansion into full-funnel retail platforms from SEO to transactions.[4] It influences the ecosystem by enabling data-driven modernization for brick-and-mortar, reducing pure e-commerce reliance and powering scalable experiences for multi-location brands.[1][4]
DevHub-powered Brickwork is poised to expand as the definitive platform for multi-location retail, integrating deeper with CRMs and e-commerce for end-to-end journeys from search to sale.[4] Trends like AI-driven personalization, AR store previews, and sustained hybrid retail will shape it, especially as economic pressures push profitability through in-store conversions.[1][2] Its influence may grow via direct brand relationships post-acquisition, name-dropping capabilities, and ecosystem dominance in pre-visit tech, solidifying its role in retail's digital evolution from a niche bridge to a core infrastructure layer.[4] This positions Brickwork as a quiet powerhouse saving brick-and-mortar's future through online doors.[1]
Brickwork has raised $8.0M in total across 2 funding rounds.
Brickwork's investors include Erik Rasmussen, 75 & Sunny, Chloe Sladden, Blockchange Ventures, Silicon Valley Connect, Upfront Ventures, Marissa Mayer, Mark Cuban, Mark Gillespie, Troy Carter, Advancit Capital, Beanstalk Ventures.
