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§ Venture Capital · Sydney, Australia
B2B intent data provider offering AI-powered Company Surge Intent signals to track buyer behavior for sales, marketing, and advertising.
Based in New York with additional operations in Reno, Nevada, Bombora provides business-to-business intent data through a cooperative model that tracks account-level research behavior to identify active in-market buyers. The company operates a subscription-based recurring revenue model, leveraging a data cooperative of over 5,000 firms to generate artificial intelligence-powered Company Surge signals for various sales, marketing, and advertising applications across the buyer journey. By the end of 2020, the organization had reached $30 million in annual recurring revenue and scaled its workforce to more than 130 employees. Under the current leadership of Chief Executive Officer Mark Connon, the platform delivers consented data solutions to enterprise publishers, agencies, and technology providers, supporting nearly 2,000 direct customers and over 7,000 additional clients through channel partnerships. Bombora was founded in 2016 by Erik Matlick and Rob Armstrong.
Key people at Bombora.
Bombora has 2 tracked investments across 2 companies. The latest tracked deal is $200K Seed in Shocken Foods in October 2022.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Oct 1, 2022 | Shocken Foods | $200K Seed | — | BIG Idea Ventures |
| Feb 1, 2022 | Fenn Foods | $3.0M Series U | — | — |
Key people at Bombora.
Bombora is a leading B2B data company specializing in intent data, audience insights, and identity solutions that empower sales and marketing teams to identify and engage high-potential business customers at the right time. Their platform transforms vast amounts of behavioral data from a proprietary Data Cooperative into actionable intelligence, enabling personalized marketing, campaign measurement, and churn mitigation. Bombora primarily serves enterprise B2B companies, especially those using account-based marketing (ABM), by helping them prioritize prospects, customize messaging, and understand buyer journeys to drive growth and efficiency[1][2][4].
Founded about a decade ago, Bombora was created to revolutionize B2B sales and marketing technology by leveraging collaborative data sharing among premium B2B publishers and websites. The company’s founders and key team members built the business around the idea that intent data—signals of buyer interest derived from content consumption—could dramatically improve marketing relevance and sales effectiveness. Early traction came from establishing the largest B2B Data Cooperative, which aggregates billions of content consumption events monthly from thousands of sources, enabling Bombora to deliver unmatched scale and accuracy in intent insights[2][3][7].
In the broader tech landscape, Bombora rides the growing trend of data-driven B2B marketing and sales, where understanding buyer intent and behavior is critical to cutting through noise and improving ROI. The timing is favorable due to increasing digital transformation, the rise of ABM strategies, and demand for privacy-compliant data solutions. Bombora’s ability to unify intent, demographic, and firmographic data helps businesses adapt to evolving buyer behaviors and market dynamics, influencing how B2B companies approach demand generation and customer retention[1][4][7].
Bombora is positioned to deepen its impact as B2B companies increasingly rely on intent data to fuel personalized, omnichannel marketing and sales efforts. Future trends shaping their journey include advances in AI-driven analytics, expanding data partnerships, and growing emphasis on data privacy and compliance. As the market for B2B intent data matures, Bombora’s leadership in data quality, scale, and integration will likely enhance its influence on the marketing technology ecosystem, driving more efficient customer acquisition and retention strategies[2][7].
Overall, Bombora stands out as a pioneer and market leader in B2B intent data, transforming raw behavioral signals into strategic business outcomes and reshaping how companies engage with their prospects and customers.
