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Fenn Foods has raised $3.2M across 2 funding rounds.
Key people at Fenn Foods.
Fenn Foods has raised $3.2M in total across 2 funding rounds.
Fenn Foods is a Sunshine Coast, Queensland-based food manufacturer that produces premium plant-based meat alternatives under the vEEF brand for the broader Australian market. The company develops sustainable protein products, including burger patties, mince, meatballs, and pulled pork, utilizing core ingredients such as peas, mushrooms, and non-GMO soy. Operating across the retail grocery and commercial food service sectors, the enterprise supplies its certified carbon-neutral goods to major partners including Woolworths, HelloFresh, and Brewdog. To support domestic market expansion and ongoing production improvements, the manufacturer secured $3 million in an oversubscribed funding round led by Bombora Investment Management in 2023. The organization also appointed consumer packaged goods veteran Tony Rowlinson as its chief executive officer to help guide its commercial growth strategy. Fenn Foods was originally founded in 2018 by Alejandro Cancino and Paola Moro.
Fenn Foods has raised $3.2M across 2 funding rounds. Most recently, it raised $3.0M Series U in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $3M Series U | — | Bombora | Announced |
| Aug 1, 2020 | $200K Seed | — | BIG Idea Ventures, SOSV | Announced |
Key people at Fenn Foods.
Fenn Foods has raised $3.2M in total across 2 funding rounds.
Fenn Foods's investors include Bombora, Big Idea Ventures, SOSV.
The premise of your query is incorrect: Fenn Foods is not a technology company, but rather a plant-based food producer.[1][4]
Fenn Foods is an Australian plant-based meat alternative manufacturer based on Queensland's Sunshine Coast that produces sustainable vegan meat products under its vEEF brand.[2][3] The company designs and manufactures plant-based alternatives including burger patties, mince, bacon bits, meatballs, and pulled pork made from peas, mushrooms, and non-GMO soy protein.[3] Fenn Foods serves both the retail and food service sectors, with distribution through major partners including Woolworths, HelloFresh, and BrewDog.[3] The company's core mission centers on three pillars: sustainability, deliciousness, and innovation, positioning itself as a premium alternative to conventional meat products rather than a budget option.[4]
Fenn Foods was founded in 2015 by Michelin-starred chef Alejandro Cancino, who created the company after recognizing that the quality of plant-based food available in food service was subpar.[4] The company's name derives from an indigenous South American word meaning "planting seeds," reflecting the founders' commitment to creating premium, sustainable products.[5] The company achieved early traction by pioneering the world's first carbon-neutral plant-based mince and securing significant retail placement at major Australian retailers.[5] In 2022, the company appointed CPG industry veteran Tony Rowlinson as CEO and raised $3 million in an oversubscribed funding round from Bombora Investment Management to support expansion and operational refinement.[3]
Fenn Foods operates within the rapidly expanding plant-based protein sector, which is addressing growing consumer demand for sustainable alternatives to conventional meat. The company's carbon-neutral positioning aligns with broader climate concerns and regulatory trends favoring low-emission food production.[3] As a locally-owned producer in a market dominated by international brands, Fenn Foods represents the emergence of regional plant-based innovators competing on sustainability credentials and product quality rather than scale alone.
Fenn Foods has positioned itself as a premium, sustainability-focused player in Australia's nascent plant-based market, which leadership projects will become a billion-dollar market in the near future.[3] The company's expansion strategy includes establishing an international network across Asia and other markets within five years, leveraging its carbon-neutral certification and culinary reputation as competitive advantages.[5] Success will depend on scaling production to meet growing demand while maintaining the product quality and sustainability standards that differentiate it from larger, less specialized competitors.
