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§ Private Profile · San Francisco, CA, USA
SaaS platform with AI agents automating accounting workflows for firms, focused on compliance, tax, and advisory scaling.
Bluebook has raised $3.0M across 1 funding round.
Key people at Bluebook.
Bluebook was founded in 2024 by Philip Andersson (Co-Founder & CEO) and Filip Stål (Founder).
Bluebook has raised $3.0M in total across 1 funding round.
Based in San Francisco, Bluebook develops artificial intelligence agents for accounting firms to automate complex financial workflows such as tax research, reconciliations, accruals, reporting, and monthly closings. The SaaS platform automates up to 80 percent of recurring accounting tasks, reducing controller workloads by approximately 30 hours per month and processing transactions ten times more efficiently than traditional manual methods. The company primarily serves the Nordic market, providing compliance, tax, and advisory scaling tools to major accounting firms including Baker Tilly. Operating with a team of four employees, the startup recently secured $3 million in pre-seed funding led by EQT Ventures, with additional participation from Y Combinator. The financing round also included strategic investments from prominent technology executives affiliated with OpenAI and other major artificial intelligence enterprises. Bluebook was founded in 2024 by Philip Andersson and Filip Stål.
Key people at Bluebook.
Bluebook was founded in 2024 by Philip Andersson (Co-Founder & CEO) and Filip Stål (Founder).
Bluebook has raised $3.0M in total across 1 funding round.
Bluebook's investors include EQT Ventures, Balderton Capital, Concept Ventures, First Round Capital, Motier Ventures, Origins, Ribbit Capital, Soma Capital, Y Combinator, Claire Hughes Johnson, Guy Podjarny, Steve Anavi.
Bluebook has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2025 | $3M Seed | EQT Ventures | Balderton Capital, Concept Ventures, First Round Capital, Motier Ventures, Origins, Ribbit Capital, Soma Capital, Y Combinator, Claire Hughes Johnson, GUY Podjarny, Steve Anavi | Announced |
Bluebook is an AI-powered software platform designed specifically for accounting firms and CFOs to automate and streamline complex accounting workflows. Its AI agents accelerate tasks such as research, reconciliations, and monthly closings, enabling accounting professionals to serve significantly more clients with higher accuracy and efficiency. The product consolidates global accounting principles into a centralized knowledge base, proactively suggesting tax-optimal bookings and delivering real-time insights to enhance decision-making. Bluebook’s solution reduces research time by 30%, processes transactions up to 10 times faster, and automates up to 80% of recurring accounting work, allowing firms to shift focus from routine bookkeeping to higher-value advisory services. It currently serves leading Nordic accounting firms and is expanding across Europe[1][2][4].
For an investment firm perspective, EQT Ventures led Bluebook’s €3 million pre-seed funding round in 2024, reflecting a mission to harness AI to augment human potential in accounting by automating mundane tasks and enabling strategic advisory. Their investment philosophy centers on transformative AI technologies that enhance productivity and decision-making in traditional sectors. Bluebook fits within fintech and AI sectors, impacting the startup ecosystem by pioneering “self-driving accounting” and setting new standards for AI adoption in professional services[1][5].
Bluebook was founded in 2024 and participated in Y Combinator’s Winter 2025 batch. The founding team includes Gustaf Alstromer, a self-taught programmer with a physics background, who began building AI systems for startups in Stockholm before launching Bluebook. The idea emerged from recognizing the accounting industry’s challenges: an impending wave of CPA retirements, increasing regulatory complexity, and demand for productivity improvements driven by private equity consolidation. Early traction came from Nordic firms like Baker Tilly and Klara Consulting, which adopted Bluebook to streamline workflows and improve accuracy, validating the product’s value proposition[1][4][6].
Bluebook rides the wave of AI-driven automation transforming professional services, particularly accounting, which faces a perfect storm of workforce retirements, regulatory complexity, and consolidation pressures. The timing is critical as large language models (LLMs) and AI advances enable software to understand context and perform complex reasoning tasks previously impossible with rule-based systems. Bluebook’s approach exemplifies how AI can augment human expertise rather than replace it, shifting the accounting profession towards strategic advisory roles. This influence extends to accelerating AI adoption in fintech and professional services, setting a precedent for “self-driving” workflows that could redefine industry standards[1][4][6].
Bluebook is poised to expand its footprint beyond the Nordics into broader European markets in 2025, continuing to refine its AI capabilities and deepen integrations with accounting platforms. Future trends shaping its journey include increasing demand for automation in finance, evolving AI regulatory frameworks, and the growing need for real-time, data-driven decision-making in accounting. As Bluebook matures, it may influence the broader ecosystem by setting new benchmarks for AI trustworthiness, accuracy, and human-AI collaboration in professional services, potentially inspiring similar innovations across other knowledge-intensive industries[1][2][6]. This aligns with its vision of “self-driving accounting,” where AI handles routine tasks, freeing professionals to focus on strategic impact.
