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§ Private Profile · Los Angeles, CA, USA
A digital talent management company and MCN helping YouTube creators grow audiences, monetize content, and manage video campaigns.
Big Frame is a Los Angeles, California-based digital talent management company and multi-channel network that provides marketing, production, and monetization resources for major YouTube influencers and consumer brands. At its peak, the agency managed approximately 300 creators with a combined 39 million subscribers, generating 100 million monthly video views and reaching 8.3 million unique monthly visitors across the United States. The firm secured $3 million in seed funding from institutional investors including Anthem Venture Partners and LaunchPad LA, while representing prominent digital talent such as Tyler Oakley. In April 2014, the business was acquired for $15 million by AwesomenessTV, which was then owned by DreamWorks Animation, before eventually being absorbed into a larger corporate studio network and ceasing independent operations. Big Frame was originally founded in 2011 by co-founders Sarah Penna and Steve Raymond.
Big Frame has raised $3.0M across 1 funding round.
Big Frame has raised $3.0M in total across 1 funding round.
Big Frame is a Los Angeles-based media company specializing in talent management for YouTube influencers and creating branded video advertising campaigns.[1][2][3][4] It connects top creators with global brands like Fox, Levi's, and Sony to produce premium content, while providing marketing, production resources, and monetization strategies to build long-term careers both online and offline.[2][3][4] The company managed a network of high-performing YouTubers such as Dave Days, DeStorm, MysteryGuitarMan, and Julian Smith, amassing over 8 million monthly unique viewers and 15 million subscribers, and launched BAMMO as part of YouTube's Original Channel Initiative in 2012.[2] Big Frame was acquired by AwesomenessTV, marking its integration into a larger digital media ecosystem.[2]
Big Frame emerged in the early 2010s amid the rise of YouTube influencers, positioning itself as a bridge between digital creators and traditional brands.[2] Based in Los Angeles, it built a roster of top YouTube talent and focused on business development, audience growth, and offline opportunities, with experienced professionals guiding creators' trajectories.[2] A pivotal moment came in March 2012 with the launch of BAMMO under YouTube's Original Channel Initiative, solidifying its role in premium content production.[2] The company's growth led to its acquisition by AwesomenessTV, as noted by investor Pritzker Group, transitioning it from independent operator to part of a broader media network.[2]
Big Frame rode the explosive growth of influencer marketing and YouTube's dominance in digital video during the early 2010s, when platforms shifted power from traditional media to creators.[2] Its timing capitalized on brands seeking authentic, scalable content amid declining TV ad efficacy and rising social video consumption, enabling direct audience engagement at lower costs.[2][3] By professionalizing influencer management, it influenced the creator economy's maturation, paving the way for agencies that blend tech platforms with advertising—market forces like Comscore-measured viewership and YouTube's monetization tools amplified its reach.[2] Post-acquisition by AwesomenessTV, it contributed to the consolidation of digital media firms, shaping how tech-driven content ecosystems integrate talent and brands.[2]
Big Frame's acquisition by AwesomenessTV positions any ongoing operations within a scaled digital media powerhouse, likely evolving toward multi-platform influencer strategies amid TikTok, Instagram, and AI-driven content tools. Trends like short-form video dominance and creator-owned brands will shape its legacy, potentially expanding into Web3 monetization or global markets. Its influence endures as a pioneer in bridging influencers and commerce, informing how modern tech firms like YouTube and emerging platforms nurture creator economies—echoing its foundational role in turning viral talent into branded empires.[2]
Big Frame has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2012 | $3M Seed | — | Ankona Capital, Calibrate Ventures, FabFitFun, Frontier Ventures, Lightbank, DON Hutchison, Adam Lilling, Clark Landry, DAN Murray, Dave Goldberg, Diego Berdakin, Peter Gotcher, Anthem Venture Partners, Daher Capital, DFJ Frontier, Launchpad LA, NEW World Ventures, Social Starts, The Media Farm | Announced |
Big Frame has raised $3.0M in total across 1 funding round.
Big Frame's investors include Ankona Capital, Calibrate Ventures, FabFitFun, Frontier Ventures, Lightbank, Don Hutchison, Adam Lilling, Clark Landry, Dan Murray, Dave Goldberg, Diego Berdakin, Peter Gotcher.