BetterBrand is a technology company.
BetterBrand has raised $9.0M across 2 funding rounds.
BetterBrand has raised $9.0M in total across 2 funding rounds.
BetterBrand has raised $9.0M in total across 2 funding rounds.
BetterBrand's investors include Day One Ventures, f7 Ventures, First Round Capital, Friends & Family Capital, Gaingels, Original Capital, Pareto Holdings, Polygon, Seven Seven Six, Soma Capital, UpHonest Capital, Vast Ventures.
BetterBrand is a food tech company founded in 2021 that develops low-carb, high-protein alternatives to traditional carb-heavy foods like bagels, buns, and rolls using proprietary "grain-changing" technology.[1][2][4] It targets health-conscious consumers on low-carb, high-protein, or ketogenic diets, solving the problem of enjoying indulgent foods without weight gain or health trade-offs.[1][2][4] The company has raised $10.35M total, including a record-breaking Series A at $170M valuation led by female founder Aimee C. Yang—the highest for a female founder in venture history—and hit a $15M revenue run rate in 2023, on track to double to $30M+ that year amid rapid retail expansion.[1][2][5]
BetterBrand was founded in 2021 by Aimee C. Yang, a Wharton MBA (WG20) and the company's CEO, who launched it from Los Angeles with a vision to redefine healthy eating by innovating in the $12 trillion refined carb market.[2][4] Yang, the first sole female founder to raise over $1M in a venture-led pre-seed in food tech, started with a simple mission: bring joy to healthy eating after recognizing demand for tasty, guilt-free carb alternatives.[2] Early traction came quickly—a global retail debut at over 500 Whole Foods Market stores one year after online launch, followed by UK expansion in October 2023 exclusively at Whole Foods UK.[2][5]
BetterBrand rides the explosive growth in food tech, capitalizing on rising demand for keto, low-carb, and personalized nutrition amid obesity and wellness trends.[1][2] Its timing aligns with post-pandemic health shifts and the $12 trillion refined carb market's shift toward functional foods, where consumers seek indulgence without compromise.[2] Market forces like e-commerce retail partnerships (e.g., Whole Foods) and international scalability favor it, positioning BetterBrand to influence the ecosystem by normalizing "grain-changing" innovations and inspiring competitors like Hero and Base Culture.[1][2][5]
BetterBrand's international push and revenue trajectory signal multi-market dominance, with UK launch as a springboard for Europe and beyond.[2][5] Trends like AI-driven food formulation and sustained low-carb adoption will propel expansion into new categories, potentially challenging giants in baked goods.[2][4] Its influence may evolve from niche disruptor to category leader, empowering female-led food tech—watch for $100M+ ARR and IPO potential as it scales "grain-changing" globally, fulfilling Yang's joy-in-healthy-eating mission.[2]
BetterBrand has raised $9.0M across 2 funding rounds. Most recently, it raised $6.0M Series A in June 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2023 | $6.0M Series A | Day One Ventures, f7 Ventures, First Round Capital, Friends & Family Capital, Gaingels, Original Capital, Pareto Holdings, Polygon, Seven Seven Six, Soma Capital, UpHonest Capital, Vast Ventures, Adrian Aoun, Brad Garlinghouse, Charlie Cheever, Gokul Rajaram, Jonathan Wasserstrum, Kyle Vogt, Matt Mickiewicz, Nitay Joffe, Paul Holland, Yahya Mokhtarzada | |
| Oct 1, 2021 | $3.0M Seed | Aglae Ventures, Jana Messerschmidt, C2 Investment, Earl Grey Capital, First Round Capital, Hyper, Innovation Endeavors, KRM Interests LLC, Lerer Hippeau, Northzone, Placeholder, Redpoint Ventures, Sarona Ventures, Seven Seven Six, The Hit Forge, Volt Capital, Weekend Fund, Y Combinator, Adrian Aoun, Balaji Srinivasan, Ben Davenport, Ben Porterfield, Casey Neistat, Charlie Cheever, DROdio - Daniel R. Odio, Florian Huber, Fredrik Hjelm, Paul Yacoubian, Sahil Lavingia, Sahin Boydas, Scott Belsky, Varsha Rao |