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Betr has raised $115.0M across 5 funding rounds.
Key people at Betr.
Betr has raised $115.0M in total across 5 funding rounds.
Founded in 2022 by Joey Levy and Jake Paul, Miami-based Betr is a mobile-native sports betting and gaming company specializing in micro-betting and daily fantasy sports. The direct-to-consumer platform targets an estimated market of 150 million domestic sports fans, offering its Betr Picks product in 33 states and the District of Columbia alongside Betr Arcade skill games in 29 states. The enterprise achieved a $375 million valuation after securing $50 million in Series A funding and has distributed over $250 million in user payouts. Combining real-money gaming with media content, the application reached number three in the iOS sports category and became the most-followed sports betting brand on TikTok. The company is backed by early investors including the Florida Founders Fund, while its executive team previously built Simplebet, a micro-betting technology provider acquired by DraftKings.
Key people at Betr.
# Betr: A Technology Company Overview
Betr is a micro-betting and fantasy sports platform that enables users to engage in pick 'em-style fantasy sports and live micro-betting on various sporting events[1]. The company serves the sports betting and entertainment market by providing an interactive platform designed to enhance user engagement with sports outcomes. Founded in 2021 and based in Miami, Florida[1], Betr operates in the competitive landscape of digital sports gaming, where it competes alongside established players like Sleeper, Boom Fantasy, and Bandwagon Fantasy Sports[1].
The company's core offering centers on democratizing sports betting through an accessible, user-friendly interface that allows both casual and experienced bettors to participate in real-time wagering on sporting events. By focusing on micro-betting—smaller, more frequent bets rather than traditional large-stake wagering—Betr targets a broader audience seeking entertainment-driven sports engagement rather than high-risk gambling.
Betr was established in 2021 in Miami, Florida[1], positioning itself as a modern entrant into the sports betting technology space during a period of significant growth in legalized sports betting across the United States. The company's founding coincided with expanding regulatory acceptance of sports betting, which created favorable market conditions for new platforms to emerge. While specific details about the founders and early pivotal moments are limited in available sources, the company's launch during this regulatory shift suggests strategic timing to capture emerging market demand.
It's worth noting that the search results also reference a separate entity—BETR Technology Ltd, a UK-registered company incorporated in 2018 that was dissolved in August 2025[3]—and a cryptocurrency project called BETR token founded in 2017[2]. These appear to be distinct from the Miami-based Betr sports betting platform, though the naming similarity may cause confusion.
Betr operates within the rapidly expanding legal sports betting and fantasy sports ecosystem in North America. The company rides the wave of regulatory legalization that has swept across U.S. states since the 2018 Supreme Court decision overturning the federal sports betting ban. This timing advantage allows Betr to capture users transitioning from illegal offshore betting platforms to regulated domestic alternatives.
The micro-betting segment specifically addresses a market gap between traditional high-stakes sportsbooks and casual fantasy sports platforms. As sports entertainment consumption continues to grow—driven by increased streaming, fantasy league participation, and younger demographics seeking interactive gaming experiences—platforms like Betr benefit from structural tailwinds. The company's focus on user engagement and social features aligns with broader trends toward gamification and community-driven entertainment.
Betr's positioning in the micro-betting niche suggests potential for growth as the sports betting market matures and consumer preferences shift toward lower-friction, entertainment-focused wagering. The company's success will likely depend on its ability to differentiate through superior user experience, effective customer acquisition in an increasingly competitive market, and adaptation to evolving regulatory requirements across different jurisdictions.
Looking ahead, Betr's trajectory will be shaped by broader consolidation trends in sports betting, the integration of emerging technologies (such as AI-driven personalization), and the company's ability to expand beyond its core micro-betting offering. As the sports betting market transitions from growth phase to maturity, platforms that successfully balance engagement, responsible gaming practices, and regulatory compliance will likely emerge as category leaders.
Betr has raised $115.0M in total across 5 funding rounds.
Betr's investors include Hans Thomas, Mark Lotke, Aliya Capital Partners, Roger Ehrenberg, Jeff Ransdell, 10X Capital, Harmony Partners, 305 Ventures, Anti fund, BITKRAFT Ventures, Fuel Venture Capital, Grit Capital Partners.
Betr has raised $115.0M across 5 funding rounds. Most recently, it raised $15.0M Other Equity in March 2024.
