Simplebet is a company.
Simplebet has raised $40.0M across 2 funding rounds.
Key people at Simplebet.
Simplebet has raised $40.0M in total across 2 funding rounds.
Key people at Simplebet.
Simplebet has raised $40.0M in total across 2 funding rounds.
Simplebet's investors include Kevin Hartz, Altair Capital Management, Angel investor, AngelList, Anti fund, Brainchild, Craft Ventures, Founders Fund, Heavybit, Infinite Niches, KAAN Ventures, LAUNCH.
Simplebet is a B2B sports betting technology company founded in 2018 that builds machine learning-powered platforms to transform every moment of sporting events into betting opportunities through automated Micro-Markets—short-duration, in-play bets created and resolved in seconds or minutes.[1][2][4][6] It serves sportsbook operators, technology platforms, and sports leagues like MLB and NFL partners (e.g., FanDuel), solving the problem of limited betting engagement by enabling real-time, intuitive micro-betting that boosts fan interaction, reduces customer acquisition costs, and increases lifetime customer value.[1][4][6][7] With around 95-104 employees in New York City, Simplebet has raised over $35M, including an $11M Series B, demonstrating strong growth momentum amid U.S. sports betting legalization.[2][3][4]
Simplebet was co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall in New York City, emerging from the need to innovate in sports betting amid U.S. market expansion post-PASPA repeal.[4][6] The idea stemmed from leveraging machine learning and real-time data ingestion to automate micro-markets, turning play-by-play events into instant bets rather than traditional pre-game or halftime wagers.[7] Early traction included a 2020 U.S. launch with MLB partnerships, partnerships like INTRALOT for real-money micro-markets, and infrastructure scaling via cloud migration with SmartLogic to support high-volume launches like FanDuel's NFL in-game betting.[4][6][7]
Simplebet rides the wave of U.S. sports betting legalization (post-2018 PASPA) and the explosion of in-play wagering, fueled by mobile tech and data analytics, capturing a slice of the $100B+ global market.[4] Timing aligns with surging demand for real-time engagement as fans consume fragmented, live sports content, amplified by AI advancements in predictive modeling.[1][7] Market forces like operator needs for retention amid competition from DraftKings/FanDuel favor Simplebet's automation, which lowers costs and unlocks granular bets leagues like NFL/MLB endorse for revenue.[4][6][7] It influences the ecosystem by pioneering micro-betting standards, partnering with incumbents to evolve from static odds to dynamic, event-driven experiences.
Simplebet is poised to dominate micro-betting as AI refines real-time predictions and global legalization (e.g., more U.S. states, international leagues) expands addressable markets. Expect deeper integrations with streaming platforms and AR/VR for immersive bets, plus Series C funding to scale beyond MLB/NFL. Regulatory tailwinds and operator consolidation will amplify its B2B moat, evolving it from disruptor to essential infrastructure in fan engagement—powering betting's shift from sidelines to every play.[1][4]
Simplebet has raised $40.0M across 2 funding rounds. Most recently, it raised $29.0M Series C in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $29.0M Series C | Kevin Hartz, Altair Capital Management, Angel investor, AngelList, Anti fund, Brainchild, Craft Ventures, Founders Fund, Heavybit, Infinite Niches, KAAN Ventures, LAUNCH, Paradigm, Positive Sum VC, Proton Enterprises, Shrug Capital, Sunset Ventures, The Hit Forge, Todd and Rahul's Angel Fund, Trust Fund, Vibe Capital, Alex Rodriguez, Y Combinator, Anthony Pompliano, Babak Nivi, Karim Atiyeh, Kevin Hart, Kyle Vogt, Lukas Biewald, Marcy Simon, Matthew Dellavedova, Moshe Lifschitz, Nicolas Pinto, Sahil Lavingia, Sahin Boydas, Scott Belsky | |
| Mar 1, 2020 | $11.0M Series B | Abstract Ventures, BITKRAFT Ventures, Craft Ventures, Race Capital, Eytan Elbaz, Paul Heydon |
