Basis has raised $38.0M in total across 2 funding rounds.
Basis's investors include Gautam Gupta, Kevin Hartz, Accel, AirAngels, Alt Capital, Andreessen Horowitz, Bain Capital Ventures, Banter Capital, Better Tomorrow Ventures, Bond, Builders, C2 Investment.
Basis Technologies (formerly Centro) is a Chicago-based technology company founded in 2001 that builds the industry's most comprehensive media automation and intelligence platform.[1][2] It serves enterprise marketers by consolidating planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, social, and connected TV (CTV) channels into a single interface, solving the complexity of disconnected media workflows and automating repetitive tasks to boost efficiency and profitability.[1][2][3] The platform handles high-scale real-time bidding, serving hundreds of billions of requests daily at ultra-low latency, enabling teams to focus on strategy while optimizing multi-channel campaign performance.[3]
With over 800 employees and a strong workplace culture—recognized on Deloitte’s Technology Fast 500, Inc. 500, and Crain’s Best Places to Work—Basis drives growth through innovation in ad-tech, including acquisitions like SiteScout in 2013.[1][2]
Basis Technologies was founded in 2001 by Shawn Riegsecker, who serves as CEO, with the goal of creating the most comprehensive, automated software platform for digital media.[1] Riegsecker began his career at investment banking firm KippsDeSanto, focusing on aerospace/defense and technology, after graduating from Georgetown University’s McDonough School of Business.[1] The company started as Centro, providing unified software and services to simplify digital media operations amid the early growth of online advertising.[1][3]
Key early milestones include building expertise in real-time bidding and ad-tech; in 2013, Basis acquired SiteScout, whose co-founder Matt (CTO) brought 20+ years of experience in digital marketing technology, operational leadership, and DSP product vision.[1] Under Riegsecker’s focus on innovation and culture, the company evolved into a global leader, expanding to multiple data centers and partnerships for low-latency performance.[3]
Basis stands out in the crowded ad-tech space through these key strengths:
Basis rides the programmatic advertising and media automation wave, capitalizing on the explosion of digital channels, real-time bidding, and omnichannel marketing demands.[1][3] Timing is ideal amid rising ad spend on CTV, social, and search—projected to surpass $1 trillion globally—where fragmented tools create pain points Basis unifies.[2] Market forces like low-latency requirements (milliseconds matter in bidding) and data-driven insights favor its infrastructure, enabling enterprises to compete in high-scale environments without custom builds.[3]
By powering efficient media ops for brands, Basis influences the ecosystem through partnerships, acquisitions, and accolades, pushing ad-tech toward full automation and reducing barriers for marketers scaling campaigns.[1][2]
Basis is poised to dominate as AI-enhanced automation and privacy-first programmatic trends accelerate, integrating advanced analytics and generative tools for predictive bidding and creative optimization. Expect expansions in CTV and emerging channels, leveraging its scale for edge AI processing amid cookie deprecation.[1][3] Influence will grow via strategic acquisitions and global reach, solidifying its role as the go-to platform for enterprise media efficiency—building on two decades of innovation to simplify digital media's future.[1][2]
Basis has raised $38.0M across 2 funding rounds. Most recently, it raised $34.0M Series A in December 2024.
