Bantam Group

The Bantam Group is a market research and brand strategy consultancy, delivering data-driven insights for enhanced marketing effectiveness and brand performance. The firm utilizes proprietary tools, including IMAP for brand health and CONCOM for creative evaluation, to provide strategic recommendations. Their methodology aids clients in brand positioning, audience segmentation, and new product development.

Founded in 1997 by Troy Nottingham, The Bantam Group emerged from the belief that profound customer understanding is essential for robust business strategy. Nottingham envisioned the firm as the authentic voice of the customer, delivering objective truths crucial for genuine brand transformation. This principle positions them as a vital partner for organizations engaging target decision-makers.

The Bantam Group serves diverse clients across banking, healthcare, and technology, navigating complex market dynamics. Its mission empowers corporate leaders and marketing teams with actionable intelligence, fostering confident strategy and measurable business improvements. They convert deep market knowledge into clear strategic advantages for their partners.