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Denver, Colorado-based Baker Technologies provides a customer relationship management and e-commerce software platform tailored specifically for retail cannabis dispensaries. The company operates a B2B SaaS model, generating subscription revenue by offering tools for online order pickup, customer loyalty programs, and targeted SMS and email marketing campaigns without directly handling cannabis products. Prior to its corporate restructuring, the enterprise scaled its operations to serve over 1,000 retail dispensaries across 24 United States markets and Canada while securing approximately $11.7 million in total venture funding. After raising an $8 million Series A round led by Poseidon Asset Management, the firm merged with Briteside, Sea Hunter, and Sangre AgroTech in 2018 to form the publicly traded holding company TILT Holdings. Baker Technologies was originally founded in 2014 by entrepreneurs Joel Milton, David Champion, and Roger Obando.
Baker Technologies has raised $12.0M across 4 funding rounds.
Baker Technologies has raised $12.0M in total across 4 funding rounds.
Baker Technologies has raised $12.0M across 4 funding rounds. Most recently, it raised $370K Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $370K Seed | — | Cool Climate Collective, Lazerow Ventures, Erik Moore | Announced |
| Nov 1, 2017 | $8M Series A | Poseidon Asset Management | ACT ONE Ventures, BOW Capital, Compound, Insight Partners, Lazerow Ventures, M13, Miramar Ventures, Plug & Play Ventures, Ragovin Ventures, SoftBank Capital, Streamlined Ventures, TenOneTen Ventures, Clark Landry, Eytan Elbaz, KIM Perell, Panther Opportunity Fund, Phyto Partners | Announced |
| Mar 14, 2017 | $1.6M Seed Plus | Morgan Paxhia | Michael Lazerow, Base Ventures, Phyto Partners, The Founders OF Outside Lands, XG Ventures | Announced |
| Aug 1, 2016 | $2M Seed | Michael Lazerow | ACT ONE Ventures, BOW Capital, Compound, Insight Partners, Lazerow Ventures, M13, Miramar Ventures, Plug & Play Ventures, Ragovin Ventures, SoftBank Capital, Streamlined Ventures, TenOneTen Ventures, Clark Landry, Eytan Elbaz, KIM Perell, Shaun Arora, 500 Startups, Base Ventures, Morgan Paxhia, XG Ventures | Announced |
Baker Technologies has raised $12.0M in total across 4 funding rounds.
Baker Technologies's investors include Cool Climate Collective, Lazerow Ventures, Erik Moore, Poseidon Asset Management, Act One Ventures, Bow Capital, Compound, Insight Partners, M13, Miramar Ventures, Plug & Play Ventures, Ragovin Ventures.
Baker Technologies is a vertical CRM and customer-engagement platform built specifically for cannabis dispensaries and brands, offering tools for online ordering, loyalty, targeted messaging, and analytics to turn anonymous visitors into repeat customers[1][5].
High‑Level Overview
For the product/company lens:
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Baker has carved out a defensible niche by translating mainstream CRM and marketing automation into cannabis‑specific workflows and compliance-aware tools, turning an under‑served retail vertical into a repeatable SaaS category with measurable business impact[2][3][5].
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