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§ Private Profile · Masthamnsgatan 21, Gothenburg, Sweden
AI-driven social recruiting platform automating job ad creation and distribution across social media to attract talent for enterprise employers.
Adway is an artificial intelligence-driven recruitment marketing platform based in Gothenburg, Sweden, that automates the creation and distribution of targeted job advertisements across various social media networks. Operating on a business-to-business software-as-a-service subscription model, the technology integrates directly with existing applicant tracking systems to help enterprise employers and staffing agencies attract both active and passive candidates at scale. The software platform currently serves a global customer base of more than 200 corporate brands, providing talent acquisition solutions for major multinational organizations such as PwC, KPMG, and Adecco. Adway operates with an estimated workforce of 50 to 100 internal employees and has secured over €10 million in total funding, supported by lead investors including Octopus Ventures and Spintop Ventures. The human resources technology company was officially founded in 2018 by Carl-Mikael Bergendahl, Richard Sörensson, and Viktor Nord.
Adway has raised $19.4M across 3 funding rounds.
Adway has raised $19.4M in total across 3 funding rounds.
Adway has raised $19.4M across 3 funding rounds. Most recently, it raised $10.4M Series A in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 17, 2022 | $10.4M Series A | Adam Said, CFA | Brightly Ventures, Spintop Ventures | Announced |
| Jul 1, 2021 | $6M Seed | Upfront Ventures | Andreessen Horowitz, Electric Capital, Flexcap, Founders Fund, Haun Ventures, Andy Bechtolsheim, Drew Houston, Frederic Kerrest, Inflection.xyz, Revel Ventures, Watertower Ventures | Announced |
| Jul 1, 2019 | $3M Seed | — | Altair Capital Management, FJ Labs, Geek Ventures, Bradley Horowitz, Oleg Tscheltzoff | Announced |
Adway has raised $19.4M in total across 3 funding rounds.
Adway's investors include Adam Said, CFA, Brightly Ventures, Spintop Ventures, Upfront Ventures, Andreessen Horowitz, Electric Capital, Flexcap, Founders Fund, Haun Ventures, Andy Bechtolsheim, Drew Houston, Frederic Kerrest.
Adway (adway.ai) is a Sweden-based technology company founded in 2017 that builds an AI-driven social recruiting platform to simplify talent acquisition for in-house hiring teams and recruitment agencies.[2][4] It solves the problem of outdated recruitment processes by enabling companies to engage passive candidates directly on social media—where 4.9 billion people spend 2.5 hours daily—through programmatic automation, seamless ATS integration, and targeted content delivery from a single platform.[2] Recognized as a Fosway 9-Grid Core Leader for four years, Adway drives faster hiring by resonating with top talent before they actively job search, transforming traditional methods into proactive, social-first attraction.[2]
(Note: Multiple entities share the "Adway" name, including Adway Services Inc. (adwaytech.com), a New Jersey-based IT consulting firm focused on Java/J2EE, ERP, cloud solutions, and staffing for industries like retail and banking;[1][3] and Adway International, a DOOH advertising tech integrating projectors with rideshares.[5][6] This overview focuses on the recruiting SaaS company as the primary tech product builder matching the query's portfolio-style emphasis.)
Adway emerged in 2017 from Sweden, addressing the disconnect between massive social media usage and stagnant recruitment practices that fail to reach passive candidates scrolling feeds daily.[2][4] The founding team identified a key insight: top talent isn't applying first—they're engaging on social—so Adway built technology to meet them there with AI automation and programmatic recruiting.[2] Early traction came from proving this model works globally, evolving into a robust platform with ATS integrations and a strong team, earning consistent Fosway 9-Grid leadership and expanding from a local innovator to a worldwide solution for hiring teams.[2]
Adway rides the AI-augmented recruiting trend, capitalizing on social media's dominance (4.9B users, 2.5 hours/day) amid talent shortages and remote work shifts that make passive sourcing essential.[2] Timing is ideal as HR tech matures post-pandemic, with companies seeking cost-efficient automation over manual outreach; market forces like rising ATS adoption and social algorithms favor platforms that blend them seamlessly.[2][4] It influences the ecosystem by pushing recruiters toward proactive, data-driven models, reducing time-to-hire and democratizing access to top talent for agencies and enterprises alike.
Adway is poised to expand its social recruiting dominance as AI personalization deepens and social platforms evolve (e.g., more shoppable/video feeds), potentially integrating generative AI for hyper-targeted campaigns. Trends like skills-based hiring and global talent mobility will amplify its platform, with growth via partnerships and enterprise upsells. Its influence may evolve from niche leader to HR stack staple, empowering teams to hire smarter in a candidate-scarce world—turning scrolls into hires, just as it set out to do.