Act II Capital

Act II Capital Holdings invests in and develops specialty, innovative products and technologies, primarily within the foods, health, and wellness sectors, emphasizing retail readiness. The firm provides both capital and strategic expertise to nascent brands, supporting them through various stages, including product development, marketability, and distribution. Their portfolio includes ventures leveraging advanced technologies, such as acoustic freezing, to enhance product quality and shelf life for consumer goods.

The company was co-founded by Matt Herlevic and Shawn Baldwin, who established the venture in late 2018 after retiring from Walmart. Their collective insight stemmed from over 60 years of combined retail experience, prompting them to pool resources and expertise to launch Act II. Herlevic brought a background spanning internal audit, merchandising, and health and wellness, while Baldwin contributed extensive knowledge in culinary innovation, sustainability, and supporting small businesses, having been recognized with the Sam M. Walton Entrepreneur of the Year award.

Act II Capital serves a diverse range of product suppliers and startups, including those developing premium pet treats and cocktail mixers, assisting them with scaling production and achieving widespread retail placement. The firm’s vision is centered on nurturing disruptive products and technologies from conception to mainstream market success, providing the necessary guidance and capital to navigate complex retail landscapes and reach broader consumer bases.