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Peacock Equity operated as a global venture capital fund. The firm focused its investment activities on emergent companies across advertising, wireless communications, and online services. It provided strategic capital to foster development within these media and technology-driven sectors, leveraging its corporate parentage to identify promising opportunities.
Established in 2007, Peacock Equity emerged as a collaborative venture between GE Commercial Finance’s Media, Communications & Entertainment division and NBC Universal. This partnership provided a unique foundation, aiming to capitalize on the rapid evolution of digital media and connectivity. Its inception marked an effort to strategically invest in the future landscape of consumer technology and content delivery.
The firm’s portfolio primarily comprised early to growth-stage companies operating within its specialized domains. Peacock Equity's overarching mission centered on cultivating innovation and accelerating market adoption for its investee companies. Its strategic trajectory eventually converged, leading to its integration into Comcast Ventures in May 2011, continuing a commitment to media and technology investment.
Peacock Equity has 2 tracked investments across 2 companies. The latest tracked deal is $18.0M Series U in Rubicon Project in October 2010.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Oct 1, 2010 | Rubicon Project | $18.0M Series U | — | Clearstone, Climacticvc, Greycroft, Mathias Schilling, March Capital, Taylor Asset, Venrock, Chris Moore, Theresa Johnson, Jarl Mohn, Clearstone Venture Partners, IDG Capital, Mayfield, News Corp |
| Sep 1, 2008 | Trion Worlds | $70.0M Series C | ACT II Capital | Alpha Edison, Bdmi Bertelsmann Digital Media Investments, ForgePoint Capital, Lowercarbon Capital, SV Angel, Trinity Ventures |
