2TM

# High-Level Overview

2TM Group is a leading digital asset and cryptocurrency company headquartered in Brazil that operates the largest cryptocurrency exchange in Latin America through its flagship platform, Mercado Bitcoin.[1][2] The company functions as a diversified holding company in the blockchain and Web3 sectors, combining cryptocurrency trading infrastructure with venture capital investment activities. Beyond its core exchange business, 2TM operates multiple complementary services including Meubank (a digital wallet), Bitrust (a digital asset custodian), and 2TM Ventures (a venture capital arm investing in blockchain companies globally).[1][2][3] The company's mission centers on democratizing access to digital assets and building the infrastructure for a more inclusive and efficient financial system powered by blockchain technology.[2]

2TM's strategic positioning reflects a vertically integrated approach: it operates the trading rails through Mercado Bitcoin (serving 3.2 million crypto customers as of October 2021), provides custody and wallet solutions, and actively invests in the broader blockchain ecosystem through its venture arm.[1][2] This multi-layered model allows 2TM to capture value across the cryptocurrency value chain while shaping the development of the Web3 sector through strategic investments.

Origin Story

2TM was founded in 2008 with a mission to revolutionize the financial market through blockchain technology.[2] The company established Mercado Bitcoin in 2013 as its primary cryptocurrency exchange platform, which became the dominant exchange in Latin America.[1][2]

The company's growth trajectory accelerated significantly through institutional backing. In July 2021, SoftBank's Latin American Fund injected $200 million in a Series B round—the largest Series B in Latin America and the biggest investment SoftBank had made in a crypto company in the region at that time.[4] This was followed by a second Series B closing in November 2021 that raised an additional $50.3 million, bringing in U.S. venture funds 10T and Tribe Capital.[4] The company was valued at approximately $2.1 billion after its Series B round.[1] In January 2022, 2TM expanded internationally by acquiring Criptoloja (rebranded as Mercado Bitcoin Portugal), marking its entry into the European market.[4]

Core Differentiators

• Dominant market position: Operates the largest cryptocurrency exchange in Latin America with 3.2 million customers, giving 2TM unmatched scale and network effects in its primary market.[1][2]

• Integrated ecosystem approach: Unlike pure-play exchanges, 2TM combines trading infrastructure (Mercado Bitcoin), custody solutions (Bitrust), digital wallets (Meubank), and venture capital (2TM Ventures) under one holding company, creating multiple revenue streams and strategic control over the value chain.[1][2][3]

• Institutional-grade backing: Supported by SoftBank, Mercado Libre, BlackRock, and other major institutional investors, providing both capital and credibility in a nascent industry.[1][4]

• Flexible investment instruments: 2TM Ventures employs both traditional financial instruments (equity, convertible notes) and emerging crypto-native instruments (direct token purchases), positioning it at the forefront of Web3 investment methodology.[1]

• Infrastructure-first philosophy: CEO Roberto Dagnoni articulated the company's vision as becoming "the infrastructure provider for the token economy," reflecting a focus on foundational blockchain services rather than speculative trading.[1]

Role in the Broader Tech Landscape

2TM is riding the convergence of cryptocurrency adoption in emerging markets and institutional legitimacy in blockchain infrastructure. Latin America represents a critical growth region for digital assets due to currency instability, limited banking access, and high smartphone penetration—conditions that make cryptocurrency adoption particularly valuable.[2] By establishing itself as the dominant exchange while simultaneously building custody, wallet, and venture infrastructure, 2TM is positioning itself as the regional hub for the digital asset economy.

The company's venture arm reflects a broader industry trend: mature crypto platforms are evolving from pure exchanges into ecosystem builders. By investing in blockchain companies, NFT platforms, and financial infrastructure providers, 2TM influences which technologies and business models succeed in Web3, effectively shaping the sector's development.[1] The October 2024 gathering of market giants (Central Bank of Brazil, BlackRock, CME Group, Fireblocks, Deribit) at 2TM's ecosystem event signals the company's growing influence in bridging traditional finance and digital assets.[4]

The global blockchain market is anticipated to reach $69.04 billion by 2027, providing significant tailwinds for 2TM's expansion.[2] As regulatory frameworks mature and institutional adoption accelerates, 2TM's combination of compliance infrastructure, custody solutions, and venture investments positions it to capture disproportionate value.

Quick Take & Future Outlook

2TM stands at an inflection point where regional dominance can translate into global influence. The company's expansion into Europe (Portugal) and its institutional backing suggest ambitions beyond Latin America, though execution in more mature, regulated markets will test its model. Key trends shaping 2TM's trajectory include:

• Regulatory maturation: As governments establish clearer crypto frameworks, 2TM's compliance infrastructure and institutional relationships become increasingly valuable.

• Institutional capital flows: Continued institutional adoption of digital assets will drive demand for the custody, trading, and infrastructure services 2TM provides.

• Web3 consolidation: As the blockchain sector matures, 2TM's venture arm may identify acquisition targets that strengthen its ecosystem, similar to how traditional fintech platforms have consolidated.

The company's ability to maintain its regional dominance while scaling internationally—and to successfully bridge traditional finance and crypto-native markets—will determine whether 2TM becomes a regional powerhouse or a global infrastructure provider for the digital economy.