21Buttons is a technology company.
21Buttons is a technology company.
21Buttons has raised $31.0M across 3 funding rounds.
21Buttons has raised $31.0M in total across 3 funding rounds.
21Buttons has raised $31.0M in total across 3 funding rounds.
21Buttons's investors include Breega.
21Buttons was a Barcelona-based social-commerce app that enabled fashion enthusiasts to share outfits, tag items, and shop directly, turning users into influencers who earned commissions on purchases.[1][3][4] It served fashion lovers, aspiring influencers, and brands by solving the gap between social inspiration on platforms like Instagram and seamless buying, blending community interaction with eCommerce.[1][3] The company raised $31 million total across rounds, including a $10M Series A in 2017 and $17M Series B, achieving around 2 million monthly active users at its peak before shutting down in 2021.[1][2][3][4]
Founded in 2015 by Marc Soler and Jaime Farrés, both former McKinsey consultants, 21Buttons emerged from their insight into connecting social media fashion inspiration with direct purchasing.[1][4] The duo spotted a niche for a platform where users could photograph or bookmark wardrobe items, share them Instagram/Pinterest-style, and enable one-click buys via affiliate links, with revenue shared as commissions.[1][3] Early traction came from top influencers in Spain and Italy adopting it, leading to U.K. expansion and a $10M Series A in 2017 co-led by Kibo Ventures and JME VC, followed by further funding from Idinvest and others.[1][2]
21Buttons rode the explosive growth of influencer marketing and social commerce, launching amid Instagram's buy buttons and Pinterest's visual search, while predating TikTok's shopping boom.[1][3] Its 2015 timing capitalized on mobile commerce's rise—projected to hit 62% of eCommerce by 2027—by creating a dedicated fashion network that bridged social feeds and sales, influencing giants like Amazon's outfit tools.[1][3] In Europe's startup scene, it highlighted Spain's fashion-tech potential, raised from top VCs like Kibo and Idinvest, and pioneered community monetization, paving the way for integrated shopping on major platforms post-2021 shutdown.[2][3]
Though shuttered in 2021, 21Buttons' legacy endures in social commerce's evolution, with its user-monetization and outfit-sharing mechanics now standard on Instagram Shops and TikTok.[3] Looking ahead, trends like AI-driven personalization and AR try-ons could revive similar models, but scaling challenges in competitive markets likely ended it. Its influence humanized eCommerce, proving communities outperform catalogs—watch for successors amplifying creator economies in a post-app world. This trailblazer's spark still fuels fashion's social shopping shift.[3]
21Buttons has raised $31.0M across 3 funding rounds. Most recently, it raised $17.0M Series B in July 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2018 | $17.0M Series B | Breega | |
| Oct 1, 2017 | $11.0M Series A | Breega | |
| Feb 1, 2017 | $3.0M Seed | Breega |