11 Honore is a technology company.
11 Honore is a technology company.
11 Honore has raised $22.0M across 3 funding rounds.
11 Honore has raised $22.0M in total across 3 funding rounds.
11 Honore has raised $22.0M in total across 3 funding rounds.
11 Honore's investors include Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, One Planet Group, Vertex Ventures, Cynthia Ringo.
11 Honoré is a luxury e-commerce platform specializing in contemporary plus-size fashion for women in sizes 10-32, offering ready-to-wear, activewear, lingerie, swim, and accessories from brands like Diane von Furstenberg, Carolina Herrera, Good American, and its own private label.[1][2][3] Founded as a direct-to-consumer startup, it disrupted the industry by pioneering inclusive sizing from luxury houses and expanded into omni-channel retail, including Nordstrom stores, before being acquired by Dia & Co in 2022 to integrate its offerings into a broader plus-size marketplace.[1][5] The platform serves plus-size shoppers seeking high-end designer clothing, virtual styling, personal shopping, and online fashion advice, solving the lack of accessible luxury options in extended sizes while promoting body positivity.[1][3][4]
11 Honoré was founded in 2017 by Patrick Herning and headquartered in West Hollywood, California, as the first omni-channel destination for luxury plus-size fashion.[1][2] Herning launched the company to address the gap in contemporary, high-end apparel for plus-size women, quickly gaining traction with celebrity fans and dynamic brand partnerships like Altuzarra, VINCE, and Carolina Herrera.[1] Early growth included rapid expansion from a DTC startup to physical retail presence in Nordstrom stores nationwide, alongside the development of its signature 11 Honoré Collection private label.[1] The company raised at least $10 million in funding from investors including Forerunner Ventures and Nordstrom, fueling strategic expansions like enhanced personal shopping services.[3][5]
11 Honoré rides the wave of body positivity and fashion inclusivity, accelerated by consumer activism, social media, and demands for diversity amid systemic issues like racism in sizing.[1][4][5] Its 2017 timing capitalized on e-commerce growth (e.g., Shopify's rise) and the plus-size market's expansion, influencing luxury brands to extend sizing and fostering a shift toward omni-channel DTC models.[1][5] Post-acquisition by Dia & Co, it amplifies ecosystem impact by merging with a larger platform, enabling "true style freedom" from budget tees to high-end dresses, while challenging retail norms and boosting plus-size representation in mainstream stores like Nordstrom.[1]
Under Dia & Co integration, 11 Honoré will evolve from standalone luxury site to a core pillar of a unified plus-size destination at dia.com, expanding reach via combined assortments and tech.[1] Trends like AI-driven personalization, sustainable sizing, and Gen Z-led inclusivity will shape its path, potentially driving further brand partnerships and global expansion.[5] Its influence may grow by setting standards for luxury inclusivity, turning early disruption into a scalable model that redefines fashion e-commerce for underserved consumers—proving that honoring diverse bodies unlocks massive market potential.[1][3]
11 Honore has raised $22.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in November 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2019 | $10.0M Series A | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, One Planet Group, Vertex Ventures, Cynthia Ringo | |
| Mar 1, 2018 | $8.0M Series A | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, One Planet Group, Cynthia Ringo | |
| Sep 1, 2017 | $4.0M Seed | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, One Planet Group, Cynthia Ringo |