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§ Private Profile · 8714 Santa Monica Blvd 201 West Hollywood, California 90069, USA
Online platform offering luxury plus-size fashion for women in sizes 10-32, featuring designer apparel and a private label.
11 Honoré is a West Hollywood, California-based direct-to-consumer e-commerce platform that curates and sells luxury plus-size women's fashion in sizes 10 through 32. The company operates as a retail aggregator for high-end apparel, expanding its initial catalog from 15 to nearly 90 designer brands while also developing its own private label collection. Its online marketplace features contemporary garments from prominent fashion houses, including Carolina Herrera and Diane von Furstenberg. Prior to its June 2022 acquisition by Dia & Co, the enterprise raised $21 million in venture funding from institutional backers such as Forerunner and Nordstrom. Following the initial buyout, the platform's parent company was subsequently acquired by a larger retail conglomerate in 2023 to further integrate its luxury offerings. 11 Honoré was founded in 2017 by Patrick Herning and Kathryn Retzer.
11 Honore has raised $22.0M across 3 funding rounds.
11 Honore has raised $22.0M in total across 3 funding rounds.
11 Honore has raised $22.0M across 3 funding rounds. Most recently, it raised $10.0M Series A in November 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2019 | $10M Series A | — | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, ONE Planet Group, Vertex Ventures, Cynthia Ringo | Announced |
| Mar 1, 2018 | $8M Series A | Medha Agarwal | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, ONE Planet Group, Cynthia Ringo, Canvas Ventures, Forerunner Ventures, Upfront Ventures | Announced |
| Sep 1, 2017 | $4M Seed | — | Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, ONE Planet Group, Cynthia Ringo | Announced |
11 Honoré is a luxury e-commerce platform specializing in contemporary plus-size fashion for women in sizes 10-32, offering ready-to-wear, activewear, lingerie, swim, and accessories from brands like Diane von Furstenberg, Carolina Herrera, Good American, and its own private label.[1][2][3] Founded as a direct-to-consumer startup, it disrupted the industry by pioneering inclusive sizing from luxury houses and expanded into omni-channel retail, including Nordstrom stores, before being acquired by Dia & Co in 2022 to integrate its offerings into a broader plus-size marketplace.[1][5] The platform serves plus-size shoppers seeking high-end designer clothing, virtual styling, personal shopping, and online fashion advice, solving the lack of accessible luxury options in extended sizes while promoting body positivity.[1][3][4]
11 Honoré was founded in 2017 by Patrick Herning and headquartered in West Hollywood, California, as the first omni-channel destination for luxury plus-size fashion.[1][2] Herning launched the company to address the gap in contemporary, high-end apparel for plus-size women, quickly gaining traction with celebrity fans and dynamic brand partnerships like Altuzarra, VINCE, and Carolina Herrera.[1] Early growth included rapid expansion from a DTC startup to physical retail presence in Nordstrom stores nationwide, alongside the development of its signature 11 Honoré Collection private label.[1] The company raised at least $10 million in funding from investors including Forerunner Ventures and Nordstrom, fueling strategic expansions like enhanced personal shopping services.[3][5]
11 Honoré rides the wave of body positivity and fashion inclusivity, accelerated by consumer activism, social media, and demands for diversity amid systemic issues like racism in sizing.[1][4][5] Its 2017 timing capitalized on e-commerce growth (e.g., Shopify's rise) and the plus-size market's expansion, influencing luxury brands to extend sizing and fostering a shift toward omni-channel DTC models.[1][5] Post-acquisition by Dia & Co, it amplifies ecosystem impact by merging with a larger platform, enabling "true style freedom" from budget tees to high-end dresses, while challenging retail norms and boosting plus-size representation in mainstream stores like Nordstrom.[1]
Under Dia & Co integration, 11 Honoré will evolve from standalone luxury site to a core pillar of a unified plus-size destination at dia.com, expanding reach via combined assortments and tech.[1] Trends like AI-driven personalization, sustainable sizing, and Gen Z-led inclusivity will shape its path, potentially driving further brand partnerships and global expansion.[5] Its influence may grow by setting standards for luxury inclusivity, turning early disruption into a scalable model that redefines fashion e-commerce for underserved consumers—proving that honoring diverse bodies unlocks massive market potential.[1][3]
11 Honore has raised $22.0M in total across 3 funding rounds.
11 Honore's investors include Acrew Capital, Canaan Partners, Greycroft, Mathias Schilling, InterWest, One Planet Group, Vertex Ventures, Cynthia Ringo, Medha Agarwal, Canvas Ventures, Forerunner Ventures, Upfront Ventures.