10 Point Capital

10 Point Capital is a private equity firm specializing in scaling franchise brands. It provides strategic capital and operational expertise, enhancing capabilities in market planning, operational efficiency, and data-driven sales execution. Utilizing a long-term investment horizon and deep sector experience, the firm optimizes growth strategies to establish dominant market positions for its portfolio companies.

Tom Wells, a co-founder and Managing Partner, established 10 Point Capital in 2018. The firm originated from the insight that founder-led franchise brands could achieve market leadership with targeted capital and specialized guidance. Wells, leveraging his private equity background, created the firm to accelerate sustainable growth for visionary founders.

The firm partners with founders of growing franchise systems, aiming for significant expansion and increased brand equity. 10 Point Capital's vision focuses on empowering these brands to become market leaders through essential tools and strategies for high-quality unit growth. The company cultivates a portfolio of robust franchise brands, creating value via active partnership and long-term success.