Event accommodation platform generating revenue for organizers.
Stay22 offers an affiliate technology platform enabling content creators, publishers, and event organizers to monetize audience travel intent. Its product suite integrates into digital content, automatically converting travel mentions into dynamic links for accommodations and activities. This system leverages intelligent algorithms to optimize conversions and maximize revenue for its partners.
The company originated from CTO and Co-Founder Hamed Al-Khabbaz's frustration with fragmented hotel booking during an e-sports event. He envisioned an interactive mapping solution, then partnered with CEO and Co-Founder Andrew Lockhead, who brought the concept to market. They founded Stay22 to streamline travel monetization for content creators.
Stay22 primarily serves travel bloggers, digital publishers, and event entities embedding travel booking options. The company's mission focuses on providing advanced tools to simplify affiliate marketing. Its vision centers on continually innovating solutions to amplify earning potential for partners across the travel content ecosystem.
| Investor | Firm Type | Partner |
|---|---|---|
Summit PartnersLEAD | Venture Capital | — |
This company has completed 3 funding rounds. Current round is highlighted.
Total Raised
$244.8M
Top Valuation
-
Stay22 raised $122M in a Private Equity round.
The round was led by Summit Partners.
Stay22 is a travel tech company founded in 2016 that builds AI-powered tools to help travel content creators, bloggers, publishers, events, and ticketing platforms monetize user travel intent through affiliate revenue.[3][5][7] Its core products include embeddable interactive maps for hotel bookings, Nova AI for detecting buying intent via behavioral signals, and Let Me Allez (formerly Roam) for smart link redirection to optimal booking platforms like Booking.com, Expedia, and Tripadvisor, solving issues like geo-redirects, cookie deprecation, and low conversion rates.[1][2][4][5][6] Stay22 serves travel bloggers and publishers of all sizes, enabling passive income without sacrificing ad space or user experience, with users reporting up to 3x higher conversions and 50% booking increases.[2][4] The company has raised $860K in seed funding and pivoted successfully post-2020 to focus on content monetization.[3][5]
Stay22 originated in 2016 when CTO and Co-Founder Hamed Al-Khabbaz, frustrated while searching for hotels near an e-sports event in Germany, built an interactive map to visualize accommodations instead of tab-switching.[5] He partnered with CEO and Co-Founder Andrew to commercialize the idea, initially targeting events and ticketing platforms with embeddable maps.[3][5] Early traction came from this foundational product, but revenues dropped 90% during the March 2020 travel shutdown.[5] Stay22 pivoted to the travel blogging community, deeply understanding their pain points like poor affiliate conversions and geo-redirects, leading to the development of Let Me Allez, an AI-driven affiliate solution that revolutionized monetization for creators.[5]
Stay22 rides the AI personalization wave in travel, bridging content discovery to commerce amid immersive planning trends (e.g., interactive maps over static lists) and post-cookie privacy shifts.[1][2] Its timing aligns with travel's post-pandemic rebound and affiliate market growth, where creators seek frictionless monetization without ad clutter.[5] By positioning as neutral infrastructure—not a competing OTA—Stay22 empowers a fragmented ecosystem of bloggers and publishers, influencing higher industry conversions and enabling revenue in emerging mediums like VR.[1][3] This fosters a virtuous cycle: better tools grow creator content, amplifying travel intent signals for partners.[4]
Stay22's pivot to AI-native affiliate infrastructure positions it for expansion into immersive travel tech like AR/VR planning and real-time event bookings, capitalizing on rising creator economies and global travel surges.[1] Expect deeper integrations with platforms like GetYourGuide and AI enhancements for predictive personalization, potentially scaling beyond seed-stage funding toward Series A amid affiliate market demands.[3][2] As travel intent fragments across media, Stay22's role as the "bridge" will evolve, unlocking revenue for creators while reshaping how content drives bookings—proving that smart tech turns fleeting interest into lasting commerce.[1][7]