Sri Muppidi

Sri Muppidi is a reporter at The Information in San Francisco, where she covers startups, venture capital, and artificial intelligence. Before transitioning to journalism, she worked as an early-stage venture capital investor at Emerson Collective and Sierra Ventures, and served as a researcher for former National Security Advisor H.R. McMaster. She previously held reporting roles at The Economist and Business Insider, and earned a Bachelor of Arts in Economics and a Master of Science in Management Science and Engineering from Stanford University. In 2025, she won two Society for Advancing Business Editing and Writing awards for her coverage of retail investment structures and TikTok's content moderation, and recently published analysis detailing Perplexity's 60% gross profit margin. Her current reporting focuses on the inner workings of Silicon Valley, tracking investor behavior shifts, large funding rounds, and emerging technology policy.