My purpose in life is to improve health and wellbeing. Prior to founding NudgeLabs I was CEO and founder of Doctrin.com. Unfortunately, three years in as CEO I had a burnout despite working with doctors and reporting as a promoter in our engagement tool. NudgeLabs is sort of my answer to the question: what could have prevented my burnout.

Before Doctrin I was Country Manager for a Swedish Healthtech company in the UK and an engagement manager at McKinsey & Co