Lifted

Lifted is a Stockholm-based startup founded in 2021 that offers smartwatch-powered coaching to improve teams' sustainable performance by combining biometric data with personalized online coaching. Its product pairs each employee with a coach and leverages smartwatch data to enhance both physical and mental health, aiming to boost team performance and employee retention in enterprises[1][6].

For an investment firm perspective, Lifted’s mission centers on improving health and wellbeing through technology-enabled coaching. Its investment philosophy likely emphasizes healthtech innovations that integrate biometric data and AI for personalized coaching. Key sectors include mental health tech, biometrics, and enterprise performance solutions. Lifted contributes to the startup ecosystem by advancing wearable-driven health interventions that address burnout and sustainable productivity in the workplace[1].

From a portfolio company viewpoint, Lifted builds a smartwatch-integrated coaching platform serving enterprises and their teams. It solves the problem of employee burnout and suboptimal performance by providing real-time, data-driven coaching that supports mental and physical health. The company has shown growth momentum since its founding, participating in Y Combinator’s Winter 2022 batch and maintaining an active team focused on scaling its solution[1].

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Origin Story

Lifted was founded in 2021 by Magnus Liungman, who has a background in healthtech entrepreneurship and consulting (former CEO of Doctrin.com and engagement manager at McKinsey & Co). The idea emerged from Magnus’s personal experience with burnout despite working in health-focused environments, inspiring him to create a solution that could prevent such outcomes by combining coaching with biometric insights from smartwatches. Early traction includes acceptance into Y Combinator and building a team of nine employees based in Stockholm[1].

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Core Differentiators

• Product Differentiators: Combines smartwatch biometric data with personalized online coaching to improve sustainable team performance.
• Developer Experience: Integrates seamlessly with wearable devices to provide actionable health insights.
• Speed, Pricing, Ease of Use: Offers real-time coaching nudges based on continuous data collection, enhancing user engagement and retention.
• Community Ecosystem: Focuses on enterprise teams, fostering a culture of health and productivity through coaching paired with data.

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Role in the Broader Tech Landscape

Lifted rides the growing trend of wearable technology and AI-driven personalized health coaching. The timing is favorable due to increasing awareness of workplace burnout and the demand for sustainable employee wellbeing solutions. Market forces such as rising healthcare costs, the shift to remote/hybrid work, and advances in biometric sensors support Lifted’s approach. By integrating coaching with real-time data, Lifted influences the broader ecosystem by setting new standards for proactive, data-informed employee health management[1][5].

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Quick Take & Future Outlook

Lifted is well-positioned to expand its impact as enterprises increasingly prioritize mental and physical health to sustain productivity. Future trends shaping its journey include deeper AI integration for predictive health insights, broader adoption of wearables, and growing demand for personalized coaching at scale. Lifted’s influence may evolve from a niche coaching tool to a core platform for enterprise health management, potentially partnering with larger HR and wellness providers to embed its technology more widely.

This trajectory ties back to its founding mission: transforming how teams maintain sustainable performance through innovative, data-driven coaching solutions.