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Emilia de Poret is an angel investor, the Fashion Director at Klarna, and the co-founder of Säker Stil, based in Stockholm, Sweden. She began her career as a recording artist, releasing the hit single "Pick Me Up" in 2008 before transitioning into the fashion industry. Alongside Ebba Kleberg von Sydow, she built the media platform Säker Stil and cultivated an audience of over 105,000 Instagram followers. Operating through Emilia de Poret AB, she targets pre-seed and seed investments in consumer health and fashion, participating in funding rounds averaging approximately $595,000. Her venture portfolio includes early-stage backing for Nordic startups such as Hon and Mantle, with Mantle securing a $1 million investment in 2021. Her current focus remains on leveraging her media and brand expertise to support female-founded consumer and lifestyle companies across the Swedish market.
Emilia Poret is a distinguished figure in the fashion and business world, known for her multifaceted career as a fashion expert, TV personality, brand consultant, and a proactive angel investor. As the driving force behind Emilia de Poret AB, she channels her profound industry knowledge and entrepreneurial spirit into identifying and nurturing promising startups. Her unique blend of creative insight and strategic business acumen makes her an invaluable partner for emerging companies.
Poret's investment philosophy is deeply rooted in her professional background. She primarily focuses on early stage investments within the fashion, lifestyle, consumer technology, and sustainable innovation sectors. This includes fashion tech, e-commerce platforms, beauty brands, wellness products, and companies dedicated to ethical and environmentally friendly practices. She is particularly interested in ventures that demonstrate strong potential for disruption, scalability, and a clear vision for the future of consumer experiences. Emilia Poret seeks to invest in founders who are not only innovative but also possess a strong passion for their mission and a clear understanding of their market.
Her career journey is marked by significant achievements across various domains. As a renowned fashion expert, Emilia Poret has shaped trends and advised numerous brands, bringing a keen eye for aesthetics and market viability. Her presence as a TV personality has further cemented her status as a trusted voice in fashion and lifestyle, allowing her to connect with a broad audience and understand consumer desires firsthand. Beyond the spotlight, her work as a brand consultant involves crafting compelling narratives and strategic roadmaps for businesses, helping them to define their identity and achieve market penetration. These experiences provide her with a comprehensive perspective that she brings to her investment decisions, offering more than just capital but also invaluable mentorship and industry connections.
At Emilia de Poret AB, she actively seeks out opportunities to support entrepreneurs who are building the next generation of consumer focused businesses. While specific public investments are not detailed, her portfolio reflects a commitment to innovation in areas like sustainable fashion initiatives, direct to consumer brands leveraging unique digital strategies, and tech solutions enhancing the retail experience. Emilia Poret is dedicated to empowering founders, providing them with the resources and strategic guidance needed to navigate competitive markets and achieve sustainable growth. Her holistic approach to investment, combining financial backing with expert mentorship, positions her as a sought after investor for startups aiming to make a significant impact.
Emilia Poret is a prominent fashion expert, TV personality, brand consultant, and active angel investor. She is recognized for her extensive knowledge in fashion and lifestyle, and her commitment to supporting innovative startups.
Emilia Poret primarily invests in early stage companies within the fashion, lifestyle, consumer technology, and sustainable innovation sectors. This includes fashion tech, e-commerce, beauty, wellness, and ethical consumer brands.
Emilia Poret is the founder and principal of Emilia de Poret AB, her own organization through which she conducts her brand consulting and angel investing activities.
