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§ Private Profile · Strandvägen 37, 114 56 Stockholm, Sweden
A Swedish limited company that operates as a business entity, without publicly disclosed specific activities or market focus.
Key people at Emilia de Poret AB.
Emilia de Poret AB operates as a privately held corporate entity, though its specific commercial activities, primary industry focus, and headquarters location are currently undisclosed in public market databases. The organization functions primarily as a holding or operational vehicle associated with Swedish entrepreneur, investor, and fashion industry executive Emilia de Poret. Through its principal executive, the corporate entity maintains indirect professional affiliations with several established retail and technology ventures, specifically including the digital casting platform Ksting AB and the prominent apparel retailer Gina Tricot AB. Standard institutional metrics regarding the scale of the business, such as total venture funding raised, assets under management, enterprise valuation, and current employee headcount, remain entirely unavailable for independent verification. The exact founding year and the formal incorporation details established by founder Emilia de Poret have not been publicly released.
Emilia de Poret AB does not appear in available records as a registered operating company; searches instead highlight Emilia de Poret as an individual—a Swedish singer-songwriter, angel investor, and Fashion Director at Klarna—who may be linked to the queried entity through personal ventures or holdings.[1][2][3][4][6][7] As an investor, she focuses on early-stage rounds in fashion, photography, and staffing agencies, with an average investment of about $595K USD per round and 1.5 deals annually.[2][3] Her role at Klarna involves innovative fashion initiatives like Livestyle, a live shopping platform elevating the format beyond basic TV-style sales.[6] This positions her as a multifaceted figure in creative industries rather than a traditional firm or startup, blending music (5.7K monthly Spotify listeners), finance, and fashion influence.[4][7]
Emilia de Poret emerged as a talent in Sweden's music scene, achieving a triple platinum record in 2008 as a singer-songwriter.[4] Daughter of Robert Andreen, she transitioned into business, taking on the role of Fashion Director at Klarna, a major fintech player, where she drives projects like the 2023 Livestyle launch—a live fashion show platform.[2][6] Her investing began as an angel, targeting niche sectors like photography startups in Stockholm.[3] No direct founding details for "Emilia de Poret AB" surface, but her profile suggests it could relate to personal investments or management activities akin to securities and real estate trading seen in similar Swedish entities like Hemeli AB.[5]
Emilia de Poret rides the wave of live shopping and fashion-tech convergence, where platforms like Livestyle capitalize on social commerce trends blending e-commerce with entertainment.[6] Timing aligns with post-2023 growth in interactive retail, fueled by Klarna's fintech scale and Sweden's startup ecosystem strengths in design and photography.[3] Market forces like rising demand for experiential shopping favor her, as consumers seek immersive alternatives to static online buys. She influences the ecosystem by bridging creative industries (music, fashion) with tech investments, supporting niche startups and amplifying Swedish talent globally.[2][3]
Emilia de Poret's trajectory points toward expanded influence in fashion-tech and live commerce, potentially scaling Livestyle amid AI-driven personalization trends.[6] Rising angel activity in photography and fashion could see her portfolio grow, leveraging Klarna's reach for exits or follow-ons. As live shopping matures, her creative edge may evolve her into a key tastemaker, humanizing fintech while nurturing Sweden's creative-tech startups—echoing her own pivot from platinum records to high-stakes innovation.[2][3][4]
Key people at Emilia de Poret AB.
