ALLISON PICKENS
General Partner at Allison Pickens Ventures, formerly The New Normal Fund
About
Allison Pickens is a General Partner at Allison Pickens Ventures, an early-stage venture capital firm. Formerly leading The New Normal Fund, she focuses on investing in transformative technology companies. Her investment thesis centers on the future of work, artificial intelligence, and enterprise SaaS innovations.
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Allison Pickens is a distinguished General Partner at Allison Pickens Ventures, an early-stage venture capital firm dedicated to backing the next generation of transformative technology companies. This firm evolved from her previous successful endeavor, The New Normal Fund, which she founded to capitalize on the shifts in business and society following global changes. At Allison Pickens Ventures, she continues her mission to identify and empower innovative founders who are building solutions for a rapidly evolving world.
Her investment thesis is sharply focused on critical areas shaping the future of enterprise and human interaction. Allison Pickens primarily targets companies within the future of work, artificial intelligence (AI), and enterprise Software as a Service (SaaS) sectors. She seeks out startups that are not just incremental improvements but are fundamentally rethinking how businesses operate, how teams collaborate, and how technology can drive efficiency and growth. Her expertise in scaling operations and understanding market dynamics makes her a valuable partner for portfolio companies navigating early growth stages.
Allison Pickens brings a wealth of operational and strategic experience to her role as an investor. Prior to founding her venture capital firm, she served as the Chief Operating Officer (COO) of HubSpot, a leading CRM platform. During her five-year tenure as COO, she played a pivotal role in scaling HubSpot's global operations, driving significant revenue growth, and expanding its product offerings. Her leadership was instrumental in navigating the company through a period of rapid expansion and market leadership. Before her impactful time at HubSpot, Allison held a strategic position as Chief of Staff for Product Management at Google, where she contributed to key product initiatives and strategic planning across one of the world's most innovative technology companies.
Allison's academic background includes an MBA from Stanford University and a BA from Yale University, foundational experiences that honed her analytical and leadership capabilities. Beyond her investment activities, she is recognized as a thought leader, frequently sharing insights on leadership, technology trends, and the future of work through speaking engagements and written contributions. While specific early-stage investments from Allison Pickens Ventures or The New Normal Fund are often private or in nascent stages, her portfolio reflects a commitment to companies poised to redefine their industries through technological innovation and strong execution. She is actively seeking founders who are building scalable, impactful solutions that address real-world challenges in the modern business landscape.
Frequently Asked Questions
Who is Allison Pickens?
Allison Pickens is a General Partner at Allison Pickens Ventures, an early-stage venture capital firm. She is also known for her previous role as COO of HubSpot and Chief of Staff for Product Management at Google.
What does Allison Pickens invest in?
Allison Pickens invests in early-stage technology companies, with a primary focus on the future of work, artificial intelligence (AI), and enterprise Software as a Service (SaaS) solutions.
Where does Allison Pickens work?
Allison Pickens works as a General Partner at Allison Pickens Ventures. This firm evolved from her previous venture, The New Normal Fund, which she founded.