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Aditi Maliwal is a Partner at Upfront Ventures based in San Francisco, California. She joined the firm as a Principal in 2019 and became a Partner in 2021, leading early-stage investments across financial technology and B2B software. Maliwal directs capital into embedded finance startups and notably led a $15 million Series A funding round for the digital banking application Clair. She currently serves on the boards of directors for portfolio companies including Clair and Vise. Before her tenure at Upfront Ventures, she worked as an investor at Crosslink Capital, a Product Manager at Nextdoor, and in Corporate Development at Google. Maliwal holds a Bachelor of Arts in Psychology and Economics from Stanford University and an International Baccalaureate from United World College of South East Asia. Her current focus centers on leveraging her operational and corporate development experience to scale early-stage fintech enterprises.
Aditi Maliwal is a distinguished Partner at Upfront Ventures, one of the most established and respected early-stage venture capital firms. In her pivotal role, Aditi is instrumental in identifying, evaluating, and investing in the next generation of groundbreaking companies. Her expertise spans a diverse range of sectors, with a particular focus on enterprise software (SaaS), artificial intelligence (AI), fintech innovations, and transformative consumer technologies. She is known for her keen eye for market trends and her ability to spot disruptive potential in nascent stages.
At Upfront Ventures, Aditi leads new investments and provides strategic guidance to portfolio companies. She is deeply committed to partnering with visionary founders, offering not just capital but also invaluable operational insights, strategic connections, and mentorship. Her investment philosophy centers on backing strong teams addressing significant market opportunities with scalable and defensible business models. She actively seeks out founders who demonstrate resilience, a clear vision, and a passion for solving complex problems.
Prior to joining Upfront Ventures, Aditi built a robust career foundation that equipped her with a unique perspective on technology and business growth. Her background includes experience in strategic consulting, where she advised Fortune 500 companies on digital transformation and market entry strategies. This experience honed her analytical capabilities and her understanding of diverse industry landscapes. She also spent time in operational roles at high-growth technology startups, giving her firsthand experience with the challenges and triumphs of building a company from the ground up. This blend of strategic and operational expertise makes her an invaluable resource for the founders she supports.
Aditi's commitment extends beyond capital deployment; she is a strong advocate for diversity and inclusion within the tech ecosystem, actively seeking to support underrepresented founders and foster a more equitable venture landscape. Her work at Upfront Ventures reinforces the firm's mission to empower entrepreneurs who are building the future. She is constantly exploring emerging technologies and business models that have the potential to redefine industries and create lasting impact. Founders seeking a thoughtful, engaged, and strategic partner find a strong ally in Aditi Maliwal, whose dedication to fostering innovation is evident in every investment she makes.
Aditi Maliwal is a Partner at Upfront Ventures, a prominent early-stage venture capital firm. She is responsible for leading new investments and supporting portfolio companies across various technology sectors.
Aditi Maliwal invests in early-stage companies across sectors such as enterprise software (SaaS), artificial intelligence (AI), fintech, and consumer technology. She focuses on innovative solutions with strong market potential.
Aditi Maliwal works as a Partner at Upfront Ventures, a leading early-stage venture capital firm known for its investments in transformative technology companies.
